[English Market Research Report] The Global Market for Digital Outdoor Advertising
Product ID: 1447857 Publisher: SkyQuest
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The global digital out-of-home (DOOH) advertising market size reached 12.9 billion USD in 2022, with a projected CAGR of 11.6% during the forecast period (2024-2031), growing from 16.07 billion USD in 2023 to an estimated 38.66 billion USD by 2031. In recent years, the global DOOH market has been influenced by changes in consumer preferences and increased demand due to the rise of digital signage, widespread access to high-speed internet, and a desire for dynamic and interactive advertising content. Advanced technologies such as AI, data analytics, and augmented reality have been integrated into DOOH advertising, enhancing campaign capabilities. This advancement allows advertisers to provide more personalized and engaging content tailored to their target audience. Despite such growth, challenges remain, including high implementation costs and a lack of standardized metrics to evaluate campaign effectiveness. These factors have particularly delayed adoption among small and medium-sized enterprises.
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Publication Date: February 27, 2024 Publisher: SkyQuest Page Information: English 157 Pages Table of Contents Executive Summary Research Methodology Analysis of Parent Market Key Market Insights Market Dynamics and Outlook Global Market for Digital Out-of-Home Advertising: By Display Global Market for Digital Out-of-Home Advertising: By End User Global Market for Digital Out-of-Home Advertising: By Advertising Format Global Market Size for Digital Out-of-Home Advertising: By Region Competitive Landscape Key Company Profiles *The table of contents and prices for this report are as of the time of publication. For the latest information, please contact us.*
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Market research reports are informational documents systematically describing market size and trends, based on research and analysis of market and technological trends conducted by overseas research publishing companies. In addition to quantitative data such as market trend analysis and future forecasts, they also include details on the strategies of various companies and profiles of entering firms, which our customers utilize as part of their investigations into overseas markets and new technologies.
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