Survey on Awareness and Actual Conditions of Product Information Management in the Manufacturing Retail Industry | 34% Intend to Utilize PIM! What is the Reform of Product Information Management Accelerating the Wave of Digitalization?
Product Information Management (PIM) is a solution that centrally manages the master information of various products held by companies, along with the promotional information necessary for sales and marketing. By utilizing PIM, many benefits can be expected, such as streamlining business processes, improving data quality, and shortening the time to market for products. What is the actual situation regarding the awareness and reality of product information management in the field? This survey collected real voices regarding "the awareness and challenges of product information management in Japan's manufacturing and retail industries." [Contents of this document] ■ PIM adoption rate ■ Challenges faced by personnel involved in product information management ■ Intentions for efficient management and utilization of product information ■ PIM that enables efficient management and utilization of product information ■ How to respond to the diversification of sales channels and the complexity of customer needs *For details of the survey report, please refer to "PDF Download."
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Contentserv (now part of the Centric Software group) is a cloud provider of Product Information Management (PIM) that efficiently delivers its products through digital channels. By providing unified product content across the entire content supply chain, it helps manufacturers create touchpoints with customers and enhance customer satisfaction. Utilizing the Product Experience Cloud, which integrates PIM and Digital Asset Management (DAM), it achieves centralization of product information, digitalization of operations, information collaboration across different departments, and rapid information deployment to all sales channels.