[Case Study of Manga Content Introduction] Toyota Corolla Aichi Co., Ltd.

The click-through rate of manga banners is doubled! A service introduction manga that excels in LPs and booklets.

An example of creating a manga landing page to alleviate customer concerns and promote understanding regarding the "residual value setting" car purchasing method provided by Toyota Corolla Aichi Co., Ltd. The company found that their financial product homepage was not being read much after it was created, so they decided to use manga as an eye-catching tool to encourage reading. After implementation, they launched two types of advertisements: one featuring manga characters and another with car photos. The manga banner achieved a click-through rate more than twice that of the other, showing a significant difference. In particular, the manga banner distributed via LINE reached the highest click-through rate ever. Our company offers total production starting from planning to operation, using manga as a basis to solve corporate challenges. [Case Overview] ■ Challenge: A homepage for a financial product was created, but it had very few illustrations and was mainly text-based, resulting in low readership. ■ Deciding Factors for Adoption: - A large number of achievements and creators - A director who can draw is part of the production team *For more details, please refer to the related links or feel free to contact us.

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