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  6. The best ways to utilize novelties during the year-end and New Year! Introducing 5 recommended novelties.

The best ways to utilize novelties during the year-end and New Year! Introducing 5 recommended novelties.

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last updated:Jun 06, 2025

コシオカ産業 本社工場
コシオカ産業 本社工場
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The year-end and New Year period is a great opportunity for companies to express their gratitude to customers and business partners.

The effects of distributing novelties during the year-end and New Year period are as follows: 1. Conveying feelings of gratitude The year-end and New Year mark the conclusion of one year and the beginning of another. By giving novelties during this time, companies can easily express their gratitude to customers and business partners. In particular, practical items that can be used in daily life are likely to be used for a long time by the recipients, thereby sustaining the effect of conveying the company's message. 2. Increasing brand awareness Distributing novelties during the year-end and New Year can effectively enhance brand awareness. By giving items that feature the brand's logo or message, recipients begin to feel a closer connection to the brand. 3. Contributing to image enhancement Distributing novelties during the year-end and New Year is an effective means of enhancing the image of a company or brand. This period provides many people with an opportunity to reset their feelings for the new year, making it an excellent timing to create a positive impression. Novelties can convey feelings of gratitude to customers and business partners by providing practical items that feature the brand's logo or message.

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The best ways to utilize novelties during the year-end and New Year! Introducing 5 recommended novelties.

28398580_s[1].jpg
28398580_s[1].jpg
  • Related Link - https://www.koshioka.co.jp/column/nenmatsunenshi_n…

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The three features of novelties that I would recommend for the year-end and New Year are as follows: 1. Goods that incorporate a sense of the season 2. Goods that emphasize practicality 3. Eco-conscious goods Here are five popular items: 1. Zodiac design calendar A classic novelty that can be used every year. The zodiac-themed design creates a New Year atmosphere and naturally promotes the brand's logo and message. 2. Eco bag Highly popular as an environmentally friendly item. Compact foldable types or those with high design appeal are useful for everyday shopping and outings, contributing to an enhanced brand image. 3. Blanket A practical item that is appreciated during the cold season. It is frequently used in the office or at home, and having the brand name on it naturally increases recognition. 4. Stainless steel bottle An eco-friendly item that can be reused. With insulation and cooling functions, it is useful even in winter, and prolonged use creates ongoing touchpoints with the brand. 5. Planner Highly practical for planning and daily schedule management, it closely connects with the user's life, increasing the brand's presence.

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コシオカ産業

コシオカ産業 本社工場

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Koshioka Sangyo Co., Ltd. has been responding to various customer requests for over 50 years since its establishment, manufacturing products from parts to finished goods through made-to-order production. Leveraging that experience, we have now centralized the entire process from market research for "delightful products" starting with product creation, to planning/design, design, prototyping, production, and shipping. Our efforts have been well received by companies such as amusement parks and restaurant chains. Additionally, we have embarked on a novelty (MONOCOTO LAB) business to assist customers with their challenges, enhancing added value, defining their existence, and contributing to society. We are also focusing on design development and advancing our own product commercialization, which has been appreciated by companies in the entertainment industry and beyond.

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