[Column] Growth Trajectory of Small and Medium-sized Enterprises 8: Growth Trajectory from the Expansion Growth Period
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■Growth Trajectory from the Expansion Growth Phase As we enter the expansion growth phase and aim to become a 10 billion yen company, we transition into the expansion growth period. The expansion growth phase allows for a system that can aim for a 10 billion yen company through multifaceted development and the introduction of multifunctional capabilities. To surpass 5 billion and aim for 10 billion, it is essential to enhance the multifaceted development and the content of multifunctionality. Expansion means "to broaden and also enrich the content." Without enriching this content, one cannot become a 10 billion yen company. The growth speed of a company is certainly faster than that of individuals. However, the key is how to eliminate this speed gap. During this period, it is necessary to shed the "management style of the king and the pawn" and give birth to "executive managers." The growth trajectory of small and medium-sized enterprises is from the birth phase to the expansion growth phase. ■A Good Company is One that Continues to Prosper Your company may have dreams and visions such as "I want to surpass 1 billion," "I want to surpass 3 billion," or "I want to surpass 5 billion." On the other hand, there is also the perspective that our company is fine at 700 million. This is one way of thinking. A company is not necessarily a good company because it is large, nor is it a bad company because it is small. A good company is one that continues to prosper.
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