Introducing the types of stealth marketing, regulations, and measures to avoid violations.
An explanation of basic knowledge and things to be careful about to avoid violating the stealth marketing regulation law!
Stealth marketing is a marketing technique that promotes products or services without consumers being aware that it is advertising. It was a commonly used marketing method, but in October 2023, a law regulating stealth marketing was enacted. This article will explain basic knowledge about stealth marketing and what to be careful about to avoid violating the stealth marketing regulation law, so please refer to it. *For detailed content of the column, you can view it through the related links. For more information, please download the PDF or feel free to contact us.
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Softbrain has been a domestic vendor providing CRM/SFA (Sales Support and Customer Management System) with its "e-Sales Manager" since 1999. It has a track record of implementation in over 5,500 companies across more than 185 industries. In recent times, as the decline in the working population is lamented, "improving business productivity" and the supporting "execution of DX (Digital Transformation)" have become essential. Softbrain supports true sales DX with digital solutions (CRM/SFA) and professional services (implementation support and utilization support). Effortless yet results-driven! A stress-free CRM/SFA [e-Sales Manager Remix]: https://www.e-sales.jp/ *Based on our achievements and the Japan Standard Industrial Classification.