5 Recommended Novelty Items for Universities! Explanation of Success Stories and Effects
Promotional items are a very effective means for universities to strengthen their brand and increase recognition.
What is a novelty item? A novelty item refers to free commemorative gifts or promotional items distributed by companies or organizations to promote their brand. Particularly in universities, novelty items have become an important tool for enhancing the sense of unity among students and faculty, as well as contributing to community formation. Three effects of university novelty items: - Effect 1: Increased recognition By using logo-branded goods in everyday life, the university's presence becomes widely recognized. - Effect 2: Approach to prospective students By showcasing the university's appeal through novelty items, prospective students can develop greater interest and curiosity about that university. - Effect 3: Strengthening relationships with alumni Items distributed as commemorative gifts during graduation ceremonies or alumni reunions serve as reminders for graduates of their alma mater, and are also effective during alumni activities and fundraising efforts. Four key points to maximize the effectiveness of university novelty items: - Point 1: Clearly define the target audience - Point 2: Consider the balance between practicality and design - Point 3: Incorporate trends - Point 4: Create personalized novelty items
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5 Recommended Novelties for Universities 1. Eco Bag Convenient for carrying and used daily, eco bags are an effective item for spreading the university's logo. 2. USB Memory As digitalization advances, USB memory, which is convenient for storing and carrying data, becomes an effective tool to increase opportunities to see the university's logo. 3. Smartphone Stand Smartphone stands are useful for propping up smartphones during lectures or self-study, making them a popular item among students. 4. Notebook By printing the university's logo or slogan on the cover, it reinforces the university's presence in daily learning and work. 5. Stainless Steel Bottle Reusable stainless steel bottles are popular as eco-friendly novelties. Three Successful Cases of University Novelties - Utilized at A University's open campus - B University's graduation commemorative goods - C University's community collaboration event The use of novelties in universities brings significant effects in many areas, including increasing brand awareness, forming communities, public relations activities, and recruitment efforts. Let’s effectively utilize university novelties to promote the university's appeal and strengthen its brand power.
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Koshioka Sangyo Co., Ltd. has been responding to various customer requests for over 50 years since its establishment, manufacturing products from parts to finished goods through made-to-order production. Leveraging that experience, we have now centralized the entire process from market research for "delightful products" starting with product creation, to planning/design, design, prototyping, production, and shipping. Our efforts have been well received by companies such as amusement parks and restaurant chains. Additionally, we have embarked on a novelty (MONOCOTO LAB) business to assist customers with their challenges, enhancing added value, defining their existence, and contributing to society. We are also focusing on design development and advancing our own product commercialization, which has been appreciated by companies in the entertainment industry and beyond.