Clearly define user requirements through a process of exploring users' true feelings and utilize them in UI production!
We would like to introduce a case where we defined user requirements and created UI for a new service at our company. We received an inquiry from a client who plans to offer a new service but is unsure about what users need and how to present it, indicating that they had not thoroughly considered the necessary features. Therefore, we delved deeper into the current assumed user profile, established user needs and requirements, and confirmed the consistency and adequacy of the features intended to be provided by the service. This allowed us to clarify the functions and UI that needed to be developed, leading us to the UI creation phase. 【Case Overview】 ■ Request - We would like you to handle everything from exploring user needs to creating the UI that meets those needs. ■ Results - Improved resolution of user needs - Created a UI that satisfies both user needs and business objectives - Understood the process of defining user needs and requirements *For more details, please download the PDF or feel free to contact us.
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Designers are like "interpreters" in business creation, possessing both a "user perspective" that accurately captures needs and a "business perspective" that utilizes business acumen. Our company leverages this characteristic of designers to consider from both the user and business perspectives: - What is the "truly necessary" thing for users? - How should it be incorporated into the business? We provide comprehensive support for the growth of our clients' businesses.