Introducing the shock of Kindle MatchBook, where subscribing to a print magazine also includes the digital version!
In the United States, magazines are considered a different product from books, and there is not much awareness that they are something to be purchased at bookstores. About 80% of the circulation is made up of subscriptions, and even in the case of retail sales, they are mostly purchased at retailers other than bookstores, such as supermarkets, drugstores, and convenience stores. Since there is no resale system, retail prices vary by store, but particularly for subscriptions, the discount rates are very high, and there are quite a few publications for which it is believed that no profit is made from sales. *For more details on the column, you can view it through the related links. For more information, please feel free to contact us.
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