What is the effect of distributing novelties in a campaign? Objectives and points to consider when choosing.
What are effective goods for novelties aimed at a campaign?" "What are the effects of using novelties in a campaign and what points should be considered when choosing them?
There are two effects that can be gained from utilizing novelties in a campaign! 1. Effect of increasing customer attraction By distributing free items, if you can draw the interest of many people, it can lead to an increase in visitor numbers. 2. Effect of raising awareness Novelty goods with designs that people want to use regularly demonstrate advertising effects that exceed expectations. Three points to consider when choosing novelties to distribute in a campaign: 1. Choose novelty goods that align with the campaign's objectives Clarify "Why are we distributing novelties?" and "What effects do we want to achieve by distributing novelties?" before distributing them in the campaign. 2. Choose practical novelty goods By distributing practical novelties, recipients will have a strong impression of "I received this from this company." Since they will remember it each time they use it, distributing practical novelties can be expected to have a significant advertising effect. 3. Choose novelty goods with originality Original novelties that differentiate from other companies leave a deep impression and can be expected to have a high advertising effect. Additionally, novelties that provide a sense of exclusivity attract the interest of many people and can also be expected to have a high customer attraction effect.
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basic information
There are two methods for distributing novelties during a campaign: 1. Distributing as conditional prizes or gifts When distributing novelties, it is important to create conditions. By establishing conditions for receiving them, you can spark interest in your products or services. 2. Distributing as purchase benefits Distributing novelties as purchase benefits encourages customers to buy products and has a positive effect on sales. Furthermore, if distributed as a limited-time campaign, it creates a sense of value and can enhance customer satisfaction. Popular novelties for campaign use by purpose: 1. Want to keep the budget low Ballpoint pens, notepads, sticky notes, clear files, masks 2. Want to acquire new customers Towels, calendars, notepads, eco bags 3. Want to create a unique impression Multi-functional pens with touch pens, electronic memo pads 4. Want to express gratitude Eco bags, tumblers, pouches 5. Want to create with environmental consideration Eco bags, tote bags, pouches, T-shirts Utilize novelties in campaigns to effectively promote your company Clearly define the purpose of the campaign and work on creating novelties.
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Company information
Koshioka Sangyo Co., Ltd. has been responding to various customer requests for over 50 years since its establishment, manufacturing products from parts to finished goods through made-to-order production. Leveraging that experience, we have now centralized the entire process from market research for "delightful products" starting with product creation, to planning/design, design, prototyping, production, and shipping. Our efforts have been well received by companies such as amusement parks and restaurant chains. Additionally, we have embarked on a novelty (MONOCOTO LAB) business to assist customers with their challenges, enhancing added value, defining their existence, and contributing to society. We are also focusing on design development and advancing our own product commercialization, which has been appreciated by companies in the entertainment industry and beyond.