DNP improves the productivity of sales and marketing through centralized management of product information.
A web browser-based dedicated search and viewing interface seamlessly integrates!
DNP, a printing company, faced issues with delays in customer response due to the time-consuming search for product information and identification of responsible personnel, as well as data being scattered across different systems, creating a siloed work environment. With the new "Product Search" system utilizing Contentserv, the management of product information that was scattered within the company has been revamped. This has strengthened operational efficiency and seamless collaboration between teams, achieving digital transformation in sales and marketing. [Contents] ■ Overview of DNP's business ■ Background leading to the implementation of Contentserv ■ Requirements for the system and implementation of PIM ■ Effects of Contentserv implementation and future outlook *For more details, please refer to the PDF document or feel free to contact us.
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Contentserv (now part of the Centric Software group) is a cloud provider of Product Information Management (PIM) that efficiently delivers its products through digital channels. By providing unified product content across the entire content supply chain, it helps manufacturers create touchpoints with customers and enhance customer satisfaction. Utilizing the Product Experience Cloud, which integrates PIM and Digital Asset Management (DAM), it achieves centralization of product information, digitalization of operations, information collaboration across different departments, and rapid information deployment to all sales channels.