A cloud platform that centrally manages various information necessary for product sales and connects it to various customer touchpoints in the optimal way.
Contentserv Product Experience Cloud is a solution that centralizes product information scattered within the organization by providing multiple data management functions such as Product Information Management (PIM) and Digital Asset Management (DAM). It ensures the delivery of accurate, consistent, and up-to-date information to various systems and channels that require it. In addition to centralized management of product information, it offers many features that enhance collaboration in product content creation across the organization with simple and intuitive operations for business users, such as flexible attribute changes. It has also received high praise from third-party research firms, IT professionals, and technology leader organizations, leading to high ratings on "Gartner Peer Insights." Adopted by over 300 global companies, in Japan, it supports business transformation and global marketing enhancement for manufacturing companies operating globally, such as Mizuno, Mitutoyo, Japan Electronics, and Anest Iwata.
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basic information
■Main Features - Product Information Management (PIM): Achieves flexible attribute management tailored to the data model, making additions and changes easy. Automatic inheritance of attributes through hierarchical management. Automatically generates data sheets from registered data. - Digital Asset Management (DAM): Manages digital content linked to product information. Enhances usability by adding tag information and metadata to images. Streamlines content management and distribution tasks by resizing data during output. - Workflow Management: Expands product information in accordance with business processes defined by workflows. Enables appropriate information management according to the product's status, from products in the planning stage to those after sales have ended. - Search: Enables quick access to necessary information through cross-sectional search functionality for product information. Allows for self-service provision of product information by publishing it externally. - Onboarding: A dedicated portal function for data collaboration with suppliers using Excel format templates. Facilitates rapid and easy integration of product information. - Product Experience Hub: Easily implements and manages inter-system connections, providing experiences tailored to customer situations through dynamic content optimization.
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Applications/Examples of results
<Usage> ■ E-commerce Manager Streamlining the production of e-commerce product content for the manufacturing retail industry. ■ Marketing Manager Improving workflows to efficiently create, distribute, and manage brand-related product information that is consistent, relevant, complete, and accurate across all channels. ■ Sales Manager Access to unified product data across the company, enabling early-stage sales activities for planned products, as well as increasing sales through cross-selling and upselling beyond assigned responsibilities. ■ Product Development Streamlining collaboration among stakeholders such as researchers, procurement personnel, designers, engineers, product developers, and partners throughout the entire lifecycle from new product proposals to discontinuation. <Examples of Achievements> - Product information infrastructure supporting Mizuno Corporation's global e-commerce. - Digital content infrastructure for domestic traditional sports associations. - Digitalization of marketing for a domestic precision measurement equipment manufacturer. - Other achievements include global product information infrastructure for major domestic construction equipment manufacturers, domestic automotive parts manufacturers, domestic medical device manufacturers, and domestic power tool manufacturers.
Company information
Contentserv (now part of the Centric Software group) is a cloud provider of Product Information Management (PIM) that efficiently delivers its products through digital channels. By providing unified product content across the entire content supply chain, it helps manufacturers create touchpoints with customers and enhance customer satisfaction. Utilizing the Product Experience Cloud, which integrates PIM and Digital Asset Management (DAM), it achieves centralization of product information, digitalization of operations, information collaboration across different departments, and rapid information deployment to all sales channels.
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