Product Information Management System 【Contentserv PIM】

As the ratio of EC sales continues to rise due to the impact of COVID-19, the product experience in digital channels has become a key factor in achieving differentiation. How does your company create and utilize product information and marketing assets? Seventy-five percent of online shoppers say that product images have a significant influence on their purchasing decisions. Does that content resonate with customers' emotions? The secret to success in EC lies in enhancing data assets and reviewing content management systems. To enhance the product experience in EC and create purchasing opportunities, it is essential to first build product data as an asset. However, various challenges arise in constructing product data assets and keeping them up to date, such as "the burden of human labor" and "the personalization of tasks." In this webinar, we will present two main topics: - Product information management services that support the creation of product experiences chosen by customers - AI services for automating product registration tasks to build product data assets <Program> - Managing product experiences to be chosen by customers - Creating a framework for DX! Utilizing AI for building product data assets

Several decades ago, the points of contact between customers and products/services were limited to channels such as television, newspapers, magazine advertisements, proposals from sales representatives, and physical stores. However, with the wave of digitalization, these points of contact have diversified. While the increase in contact points makes it easier to connect with customers, competition with other companies and demands for services have become more severe, making it increasingly difficult to earn trust. It is essential to perceive customers as individuals and propose optimal experiences for each one, to build a digital strategy aimed at maximizing engagement based on these contact points, and to transform into a digital organization with a shift in mindset. Anticipating customer behavior, listening to unspoken voices to understand pain points, and optimizing points of contact with employees while transforming the entire company to be customer-oriented are crucial for growth in the digital age. Our representative, Nobuaki Watanabe, will speak at this event, which aims to examine the maximization of customer value through the fusion of CX and DX, and the creation of added value through experiences. He will introduce the topic "Business Accelerates with Digital Communication Power - How to Digitally Bundle Goods and Experiences." Please check the event's official page for details and registration.

The increasing number of sales channels has led to a growing need for sales and marketing to manage vast amounts of product information and related marketing assets in an integrated manner, utilizing sophisticated solutions to deliver excellent experiences at digital touchpoints. In the "Introduction to PIM Seminar," we will explain the overview and basic functions of PIM (Product Information Management) solutions in a way that beginners can understand. We will introduce the role of digital content in advancing corporate DX, the value provided by PIM, the Contentserv PIM tool, and use cases. After a 35-minute explanation, there will be a Q&A session. Please feel free to join us. ● Recommended for: - Those who find managing content and materials in sales and marketing activities inefficient but are unsure of what specific actions to take. - Those who have heard the term PIM but do not fully understand it. - Those who want to integrate and centrally manage and utilize internal product data. ● Program: - What is PIM? Why is PIM needed? - Features of Contentserv PIM - Examples of PIM utilization

What is PIM (Product Information Management)? In this edition of the Learning Series by the Japan Data Management Consortium (JDMC), we will explain PIM. PIM is said to be particularly effective in the areas of global marketing expansion, the growth of global sales channels including e-commerce, and global brand management, but what is the reality? We will cover the basic knowledge of the advantages and disadvantages of implementation. The speaker will be Mr. Tetsu Mizutani, a JDMC researcher and leader of the MDM and Data Governance Study Group, along with our sales manager, Tetsuya Kosuge, who will provide the explanation. We are now in an era where a company's revenue is greatly influenced by the quality of customer experience. Many companies are consciously working on how to communicate information about their products and services from the customer's perspective. We will also introduce a case study of Mizuno, a comprehensive sports manufacturer, which has utilized PIM in its efforts. The first part will provide an overview, while the second part will clearly explain the differences between CMS and PIM and how they can be utilized through a discussion.