Positioning the strengthening of internal systems and marketing functions as a key strategy, utilizing PIM as the core system!
Koki Holdings faced challenges due to the lack of a system to consolidate product data, resulting in delays in obtaining accurate product specification data. Positioning the strengthening of internal structure and marketing functions as a key strategy, they utilized PIM as the core system. This case study illustrates the establishment of a system for centralized management of product specifications, including the design department, with the aim of linking flow management and marketing content. [Contents] ■ In the DX strategy, PIM is "hygiene" ■ The integration of PIM and DAM is a feature of Contentserv ■ Key points for internal approval and decision-making ■ Effects of implementation and future outlook *For more details, please refer to the PDF document or feel free to contact us.
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Contentserv (now part of the Centric Software group) is a cloud provider of Product Information Management (PIM) that efficiently delivers its products through digital channels. By providing unified product content across the entire content supply chain, it helps manufacturers create touchpoints with customers and enhance customer satisfaction. Utilizing the Product Experience Cloud, which integrates PIM and Digital Asset Management (DAM), it achieves centralization of product information, digitalization of operations, information collaboration across different departments, and rapid information deployment to all sales channels.