Utilizing various digital channels! Unifying product data and building a common foundation for digital strategy.
Anest Iwata Corporation, a global manufacturer of air compressors, vacuum equipment, and painting/coating equipment, focuses on maximizing customer satisfaction through digital marketing, sales innovation, and customer relations. We have established an advanced product information management platform centered around Contentserv PIM/DAM. We will introduce examples of how we have achieved seamless integration with CMS and utilized various digital channels, including websites and e-commerce sites, to enhance the quality of customer experience. [Contents] ■ The roadmap for digital marketing promoted by Anest Iwata ■ Unifying product data and building a common foundation for digital strategy ■ Step-by-step implementation and construction, challenges faced during the project, and best practices ■ Implementation effects and future prospects *For more details, please refer to the PDF document or feel free to contact us.
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Contentserv (now part of the Centric Software group) is a cloud provider of Product Information Management (PIM) that efficiently delivers its products through digital channels. By providing unified product content across the entire content supply chain, it helps manufacturers create touchpoints with customers and enhance customer satisfaction. Utilizing the Product Experience Cloud, which integrates PIM and Digital Asset Management (DAM), it achieves centralization of product information, digitalization of operations, information collaboration across different departments, and rapid information deployment to all sales channels.