What is the method that solved the challenges of information management for widely distributed products and achieved an increase in brand value?
Mizuno Corporation faced challenges such as insufficient information on the product pages of its e-commerce site, which meant that the information it wanted to convey was not reaching consumers effectively. To address this, a global product information management foundation was established using Contentserv, which integrates PIM for managing text information and DAM for managing images and videos. This solution resolved the challenges of managing information for a wide range of products and enhanced brand value. [Contents] ■ Integration of vast product information through PIM: Challenges in product information management ■ High appreciation for the convenience of integrating DAM into PIM ■ Future developments: Advancing "infrastructure development" towards global expansion *For more details, please refer to the PDF document or feel free to contact us.
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Contentserv (now part of the Centric Software group) is a cloud provider of Product Information Management (PIM) that efficiently delivers its products through digital channels. By providing unified product content across the entire content supply chain, it helps manufacturers create touchpoints with customers and enhance customer satisfaction. Utilizing the Product Experience Cloud, which integrates PIM and Digital Asset Management (DAM), it achieves centralization of product information, digitalization of operations, information collaboration across different departments, and rapid information deployment to all sales channels.