Modernizing product data management for subsidiaries in Germany and worldwide by implementing Contentserv!
HAFELE, a manufacturer of furniture hardware and architectural hardware, faced challenges such as the time and cost involved in disseminating information to sales channels like e-commerce sites and partners. Approximately 300 active users from departments including product data management, brand communication, sales publishing, and overseas subsidiaries utilized a user-friendly interface, smooth workflows, and intuitive features. We will introduce a case study on the modernization of product data management. [Contents] ■ Overview of HAFELE's business ■ Background leading to the implementation of Contentserv ■ Requirements for the system and implementation ■ Effects of Contentserv implementation and future prospects *For more details, please refer to the PDF document or feel free to contact us.
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Contentserv (now part of the Centric Software group) is a cloud provider of Product Information Management (PIM) that efficiently delivers its products through digital channels. By providing unified product content across the entire content supply chain, it helps manufacturers create touchpoints with customers and enhance customer satisfaction. Utilizing the Product Experience Cloud, which integrates PIM and Digital Asset Management (DAM), it achieves centralization of product information, digitalization of operations, information collaboration across different departments, and rapid information deployment to all sales channels.