Significantly streamline product information maintenance and marketing operations!
The pet supplies manufacturer Kolle-Zoo was managing items through an ERP system, but it was insufficient for centrally integrating advanced product information such as image data and marketing content to distribute across various channels. With the implementation of Contentserv, it has become easier to access high-quality product information for distribution across various channels. We will present a case where the maintenance of product information and the workload for marketing have been significantly reduced. [Contents] ■ About Kolle-Zoo ■ Challenges Before Implementation ■ Requirements ■ Solution ■ Implementation Effects *For more details, please refer to the PDF document or feel free to contact us.
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Contentserv (now part of the Centric Software group) is a cloud provider of Product Information Management (PIM) that efficiently delivers its products through digital channels. By providing unified product content across the entire content supply chain, it helps manufacturers create touchpoints with customers and enhance customer satisfaction. Utilizing the Product Experience Cloud, which integrates PIM and Digital Asset Management (DAM), it achieves centralization of product information, digitalization of operations, information collaboration across different departments, and rapid information deployment to all sales channels.