What is the importance of promotions on Mother's Day?
Mother's Day is one of the events with the highest gift demand throughout the year. Targeted Approaches for Mother's Day Promotions Target 1: Men in their 20s to 40s It is recommended to promote with a focus on "ease of selection," "convenience," and "special offers" to boost the purchasing motivation of men in their 20s to 40s. Target 2: Women in their 30s to 50s Let's aim for increased sales with promotional strategies that capture the needs of women in their 30s to 50s. Target 3: Grandchildren Propose gifts and experiences that deepen family bonds and develop memorable Mother's Day promotions. Target 4: Corporations and Businesses For corporations and businesses, campaigns that "express gratitude to customers and employees" are effective. Implementing a "Mother's Day Appreciation Campaign" can enhance the corporate image. For example, offering "Mother's Day special coupons" or "purchase benefits with gifts" for customers, and distributing "special Mother's Day gifts" for employees can increase satisfaction both inside and outside the company. In particular, incorporating eco-friendly products from the perspective of "Mother's Day x SDGs" can appeal to environmentally conscious customers.
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Effective Promotion Ideas for Mother's Day Sales 1. Utilize novelties By giving practical and stylish novelties as gifts, you can enhance customer satisfaction and encourage repeat purchases. 2. Create a sense of exclusivity with limited-time campaigns In Mother's Day promotions, it is important to emphasize the special feeling of "only now!" 3. Leverage social media and online strategies Since many people are looking for gifts around Mother's Day, promotions utilizing social media and online strategies are effective. Let's focus on promotions for Mother's Day to aim for increased sales. To successfully promote Mother's Day, it is important to create a sense of exclusivity, tailor strategies to the target audience, and utilize both online and offline methods. By effectively conducting promotions, you can enhance customer attraction and lead to increased sales.
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Mother's Day is a great opportunity to boost sales, so let's strategically carry out promotional activities.
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Koshioka Sangyo Co., Ltd. has been responding to various customer requests for over 50 years since its establishment, manufacturing products from parts to finished goods through made-to-order production. Leveraging that experience, we have now centralized the entire process from market research for "delightful products" starting with product creation, to planning/design, design, prototyping, production, and shipping. Our efforts have been well received by companies such as amusement parks and restaurant chains. Additionally, we have embarked on a novelty (MONOCOTO LAB) business to assist customers with their challenges, enhancing added value, defining their existence, and contributing to society. We are also focusing on design development and advancing our own product commercialization, which has been appreciated by companies in the entertainment industry and beyond.