How should we promote on rainy days? Are you wondering how to attract customers?
What is a Rainy Day Campaign? A Rainy Day Campaign is a promotional strategy aimed at encouraging visits and purchases even on days with bad weather. Restaurants, apparel shops, and commercial facilities implement this by offering discounts and benefits exclusive to rainy days, helping to prevent a decline in customer traffic. Three Benefits of Implementing a Rainy Day Campaign Benefit 1: Encourages Store Visits By setting up special offers, it creates motivation for customers to go out, which can lead to increased sales. Benefit 2: Increases Buzz Exclusive offers for rainy days are easily spread on social media, generating organic word-of-mouth. Benefit 3: Cost-Effective Promotion Rainy Day Campaigns leverage existing weather conditions, allowing for significant reductions in advertising costs while effectively attracting customers. Three Key Points for Success in a Rainy Day Campaign Point 1: Announce on Social Media Utilizing platforms like X (formerly Twitter) and Instagram Stories allows for real-time communication, reaching a wide audience. Point 2: Create a Sense of Exclusivity By creating a sense of exclusivity in the Rainy Day Campaign, you can stimulate customers' desire to purchase and encourage store visits. Point 3: Incorporate Repeat Customer Strategies
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5 Recommended Novelties for Rainy Day Campaigns 1. Folding Umbrella Case Highly practical, it is likely to be appreciated by recipients and will have a lasting promotional effect as it is used over a long period. 2. Water-Repellent Pouch Lightweight and easy to carry, it is perfect for protecting items that are prone to getting wet inside a bag. 3. Waterproof Tote Bag By distributing it with the company logo as a novelty, it will be used regularly, resulting in a long-lasting promotional effect. 4. Smartphone Waterproof Case Incorporating the company logo can also lead to promotional benefits and increased brand recognition. 5. Towel By embroidering or printing the company logo or brand message on towels, promotional effects can be expected. Aim for Increased Sales with Rainy Day Campaigns and Novelties! Rainy day campaigns are not just discount measures; they are an important means of enhancing customer purchasing motivation and increasing repeat customers. By utilizing appropriate novelties, you can also promote store visits and enhance word-of-mouth. The key to success is choosing novelties that match your target audience and combining them with effective promotions. Start preparing early and plan strategies for the rainy season.
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Our company partners with carefully selected design studios, promotion companies, and branding firms to provide optimal planning and design tailored to our customers' needs and desires. Additionally, one of our strengths is that we handle everything from product planning to design, engineering, and production in a consistent manner.
Company information
Koshioka Sangyo Co., Ltd. has been responding to various customer requests for over 50 years since its establishment, manufacturing products from parts to finished goods through made-to-order production. Leveraging that experience, we have now centralized the entire process from market research for "delightful products" starting with product creation, to planning/design, design, prototyping, production, and shipping. Our efforts have been well received by companies such as amusement parks and restaurant chains. Additionally, we have embarked on a novelty (MONOCOTO LAB) business to assist customers with their challenges, enhancing added value, defining their existence, and contributing to society. We are also focusing on design development and advancing our own product commercialization, which has been appreciated by companies in the entertainment industry and beyond.