The bounce rate on the product comparison page decreased by 25%, and lead engagement improved!
This is a case study of a semiconductor manufacturer that utilized no-code editing to improve the efficiency of product information updates and optimize SEO. Challenges: Updating the product catalog took a long time, leading to delays in the release of new product information. The differences between competing products were unclear on the website, making it difficult to generate inquiries. There was little traffic from search engines, making it challenging to acquire new leads. Measures: No-code CMS implementation: Established an environment where marketing personnel can easily update product pages. SEO measures: Added content that explains the features of each product in detail to enhance search traffic. LP creation: Developed a landing page that includes competitive comparison content to improve inquiry rates. CRM utilization: Scored leads based on their interests and optimized the prioritization of sales responses. Results: The speed of website page updates improved by four times, allowing for smoother release of new products. The number of inquiries from organic search increased by two times. The bounce rate of the product comparison page decreased by 25%, improving lead engagement.
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Homula Inc. aims to fundamentally transform corporate productivity through the development and provision of the AI agent "Agens," which understands and executes business tasks related to daily business communications such as meetings, emails, and chats. We integrate multimodal information such as voice and text, allowing AI to autonomously process the "ToDos" that arise from daily communication. We provide an environment where the insights and judgments of talented personnel can be converted into knowledge assets and deployed across the organization as reproducible processes. In recent years, we have strengthened our collaboration with the globally recognized no-code automation platform "n8n." By combining the convenience of n8n, which allows for intuitive integration with business systems and SaaS, with Agens's natural language understanding and complex task execution capabilities, we are achieving a hybrid of user-friendly and advanced AI workflows in the field. From in-house business development by non-engineers to enterprise-level security compliance, data integration, and governance design, we support the entire process from Proof of Concept (PoC) starting in as little as two weeks to implementation, establishment, and self-sustainability.