Case Study: Precision Machinery Manufacturer | Strengthening Lead Acquisition with SEO and No-Code Solutions
The number of leads acquired through the technical blog has increased by 3.2 times!
This is a case study of supporting a precision machinery manufacturer in strengthening lead acquisition through SEO and optimizing information dissemination through no-code solutions. Challenges Due to the high specialization of the products, it was difficult for information to reach the appropriate target audience. There was a desire to increase technical content, but the internal environment for editing was not established. Compared to competitor sites, there was a lack of information online, making it hard to generate inquiries. Measures SEO content enhancement: Researched high-volume technical keywords and created blogs and white papers. No-code CMS implementation: Established a system that allows internal technical staff to directly edit and publish content. LP creation: Developed a technical explanation page with SEO in mind to increase search traffic. MA measures: Collected lead information through downloadable materials and automated nurturing. Results The number of leads acquired through the technical blog increased by 3.2 times. The speed of content updates improved by 5 times due to no-code implementation. Lead nurturing measures after inquiries increased the conversion rate to business negotiations by 40%.
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Homula Inc. aims to fundamentally transform corporate productivity through the development and provision of the AI agent "Agens," which understands and executes business tasks related to daily business communications such as meetings, emails, and chats. We integrate multimodal information such as voice and text, allowing AI to autonomously process the "ToDos" that arise from daily communication. We provide an environment where the insights and judgments of talented personnel can be converted into knowledge assets and deployed across the organization as reproducible processes. In recent years, we have strengthened our collaboration with the globally recognized no-code automation platform "n8n." By combining the convenience of n8n, which allows for intuitive integration with business systems and SaaS, with Agens's natural language understanding and complex task execution capabilities, we are achieving a hybrid of user-friendly and advanced AI workflows in the field. From in-house business development by non-engineers to enterprise-level security compliance, data integration, and governance design, we support the entire process from Proof of Concept (PoC) starting in as little as two weeks to implementation, establishment, and self-sustainability.