Introducing a method to ask consumers multiple questions and delve deeper into their thoughts!
The laddering method is a technique used to investigate the underlying reasons why consumers choose products and the latent values they hold. In research using the laddering method, multiple questions are asked of consumers to delve deeper into their thoughts. The fundamental question of the laddering method is "Why is that important to you?" By repeatedly asking this question, the underlying reasons and values are revealed. *For detailed content of the glossary, please refer to the related links. For more information, feel free to contact us.*
Inquire About This Product
basic information
*The detailed content of the glossary can be viewed through the related links. For more information, please feel free to contact us.*
Price range
Delivery Time
Applications/Examples of results
*The detailed content of the glossary can be viewed through the related links. For more information, please feel free to contact us.*
Company information
Our company was established on May 25, 2018, through joint investment by Keio Corporation and Professor Maki Sakamoto of the National University Corporation, University of Electro-Communications. We are a company that can commercially utilize the intellectual property from the Sakamoto Laboratory at the University of Electro-Communications, which has been certified as a venture originating from the university. By creating AI that understands the hidden senses within people and supports their expression, we aim to become a platform for the utilization of sensitivity.