[UserSonar & mSonar Case Study] Seraku Corporation

The ABM strategy has started to take shape, achieving an ROI of over 180% in its first year! The sales organization is being "democratized," and AI list Rating 2.0 is being actively utilized.

We would like to introduce a case study on the implementation of "YouSonar" and "mSonar" at Seraku Co., Ltd. The company expressed dissatisfaction with the granularity of corporate data necessary to advance their ABM strategy in corporate sales. As a result, the ROI exceeded 180% in the first year compared to the initial target. The ABM strategy accelerated significantly. 【Case Overview】 ■Challenges - They wanted to realize a project that would expand the possibilities of utilizing Salesforce. - They aimed to further improve the quality of sales in acquiring new customers. ■Effects - A "democratization" of sales occurred, creating an environment where lists are autonomously created and utilized. - A sales culture that promotes digital sales, such as the use of AI-generated lists, has taken root. *For more details, please refer to the related links or feel free to contact us.

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