A survey on customer experiences supported by consumers! An examination of the factors that deepen trust relationships with customers.
I found an article released by KPMG that is very important to consider when thinking about BtoB marketing, specifically regarding customer experience. The research is based on the six pillars of customer experience. I felt that there are elements related to "relationships" and "trust," which we consider to be core aspects, that are common in BtoB as well, so I am explaining them. *For more details about the article, you can view it through the related link. Please feel free to contact us for more information.*
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We drive business growth by providing comprehensive support for sales, marketing, and content development. Our core expertise lies in the manufacturing industry, with a strong focus on industrial and medical equipment. We also offer specialized support in sales, marketing, and digital transformation (DX) for a wide range of B2B sectors, including construction, logistics, IT/DX, trading companies, and retail. Recognizing the heightened importance of the sales function in B2B, we actively champion the digitalization of sales processes in synergy with marketing initiatives. Collaborating with a robust network of professional partners, we successfully navigate and deliver on complex projects. For any inquiries or requests, please do not hesitate to reach out.
