A survey on customer experiences supported by consumers! An examination of the factors that deepen trust relationships with customers.
I found an article released by KPMG that is very important to consider when thinking about BtoB marketing, specifically regarding customer experience. The research is based on the six pillars of customer experience. I felt that there are elements related to "relationships" and "trust," which we consider to be core aspects, that are common in BtoB as well, so I am explaining them. *For more details about the article, you can view it through the related link. Please feel free to contact us for more information.*
![支持される顧客体験1].jpg](https://image.mono.ipros.com/public/product/image/460/2001525295/IPROS14344492281935382434.jpg?w=280&h=280)
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We are a company that supports sales, marketing, and content development, working together to grow businesses using various means. In the manufacturing sector, we primarily support industrial and medical equipment. Additionally, we provide assistance in sales and marketing, as well as digital transformation (DX) in B2B businesses across construction, logistics, IT/DX, trading companies, and retail. In B2B business, the importance of the sales role is high, and we are also promoting the digitization of the sales area alongside marketing. Together with many professional partners, we lead complex projects to success. Please feel free to contact us if you have any inquiries.