Introduction to the basics of CX, the background that is attracting attention, the benefits of working on improvements, and examples of successful companies.
In today's world, where products are overflowing and consumer purchasing behavior is diversifying, CX (customer experience) is being emphasized. Planning marketing strategies from the customer's perspective and improving CX has become an essential element in achieving long-term business performance. This article introduces the basics of CX, the background that is drawing attention, the benefits of working on CX improvement, and successful case studies from companies. *For detailed content of the column, you can view it through the related links. For more information, please feel free to contact us.*
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Softbrain has been a domestic vendor providing CRM/SFA (Sales Support and Customer Management System) with its "e-Sales Manager" since 1999. It has a track record of implementation in over 5,500 companies across more than 185 industries. In recent times, as the decline in the working population is lamented, "improving business productivity" and the supporting "execution of DX (Digital Transformation)" have become essential. Softbrain supports true sales DX with digital solutions (CRM/SFA) and professional services (implementation support and utilization support). Effortless yet results-driven! A stress-free CRM/SFA [e-Sales Manager Remix]: https://www.e-sales.jp/ *Based on our achievements and the Japan Standard Industrial Classification.