Maximize Customer Attraction! Key Points for Choosing Venue Benefits and 5 Recommended Novelties
Visitor benefits, when effectively utilized, are an important factor that can lead to significant results in events and promotional activities by enhancing customer attraction and improving corporate recognition.
Visitor benefits refer to gifts or souvenirs distributed to attendees at events, exhibitions, or store campaigns. They are not just simple souvenirs; they are important tools prepared to strengthen the motivation for attendance, increase customer attraction, and expand recognition of companies or brands. The main scenes where visitor benefits are utilized are as follows: Scene 1: Exhibitions and Business Meetings By distributing original goods featuring the company logo or brand name, the ability to attract visitors increases, which can also lead to opportunities for business discussions. Scene 2: Store Campaigns By creating mechanisms that encourage attendees to think "I want to come again" or "I want to recommend this to someone," it can lead to acquiring repeat customers and generating word-of-mouth effects. Scene 3: School Information Sessions and Recruitment Events Distributing original goods that leave a lasting impression on participants can help differentiate the event from others. Scene 4: Sports Events and Concerts The ability to naturally expand recognition of the event and enhance its appeal is also a significant attraction. Scene 5: Housing Exhibitions Visitor benefits are utilized as an effective means to enhance customer attraction and create connections with participants.
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The effects gained by preparing special benefits for attendees are as follows: Effect 1: Increases customer attraction By giving the benefits exclusivity and originality, a greater customer attraction effect can be expected, which will also help differentiate from competitors. Effect 2: Increases promotional effectiveness through SNS dissemination The special benefits can become an effective promotional tool through social media, depending on the appeal of the items. Effect 3: Enhances brand recognition and corporate image Benefits that incorporate the brand's worldview and message are very effective as part of branding. Effect 4: Encourages purchases and contracts Special benefits are not just a means of attracting customers but are also an important strategy that contributes to final contracts and increased sales.
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The key points for selecting effective attendance incentives are as follows: Point 1: Clarify the target audience By clarifying the target audience, you can determine the selection and design direction of the items to be distributed, which ultimately enhances the satisfaction with the incentives and creates a positive impression of the brand. Point 2: Align with the event's purpose By choosing incentives that match the purpose of the event, you can lead to more effective customer attraction and promotion. Point 3: Consider the balance between budget and quantity Finding the optimal balance between budget and quantity is key to maximizing the effectiveness of attendance incentives.
Company information
Koshioka Sangyo Co., Ltd. has been responding to various customer requests for over 50 years since its establishment, manufacturing products from parts to finished goods through made-to-order production. Leveraging that experience, we have now centralized the entire process from market research for "delightful products" starting with product creation, to planning/design, design, prototyping, production, and shipping. Our efforts have been well received by companies such as amusement parks and restaurant chains. Additionally, we have embarked on a novelty (MONOCOTO LAB) business to assist customers with their challenges, enhancing added value, defining their existence, and contributing to society. We are also focusing on design development and advancing our own product commercialization, which has been appreciated by companies in the entertainment industry and beyond.