How to utilize quantitative research with a small sample size? Perspectives on hypothesis building and insights.

Treat a small number of samples as a "source of hypotheses"! The utilization method of "pre-testing".

When you are in the field of research, you may receive the question, "Is this sample size meaningful?" This is especially true in quantitative research, where there may be fewer samples collected than expected, or when the research is focused on a niche target. It's understandable to feel anxious about what can be learned from "just this small amount of feedback." Additionally, in practical situations, there are often instances where decisions are required based on a small number of interviews or the results of a small-scale study. While there are voices saying, "The sample is small, so the reliability is low," it is not uncommon for important insights and hints to be found within limited data. So, how should we confront and utilize such limited data? *For more details on the column, you can view it through the related link. Please feel free to contact us for more information.*

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