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  6. [Research Case] In-Depth Study of Local Equipment Manufacturers

[Research Case] In-Depth Study of Local Equipment Manufacturers

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last updated:Aug 26, 2025

MIR
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A case study aimed at focusing on the emerging Chinese market and better understanding customer needs!

We would like to introduce a case study of our "Local Equipment Manufacturer In-Depth Research." The demand for refrigeration units, as a key piece of equipment for achieving low-temperature environments, is rapidly expanding in the Chinese market. With a focus on the emerging Chinese market, we commissioned a study to better understand customer needs, improve after-sales service, and provide better service to customers within China. The research was conducted over approximately three months, targeting medical component manufacturers in mainland China, excluding Taiwan, Macau, and Hong Kong. [Research Content] ■ Detailed company information (organizational structure, introduction of sales bases, factory introduction, development history, etc.) ■ Detailed analysis of performance (by product category and model, by sales channel, by downstream industry) ■ Direction of product development ■ Analysis of sales models and sales strategies ■ Analysis of after-sales service and logistics situation ■ Customer evaluations (product completeness, content mismatch, frequency mismatch) *For more details, please refer to the related links or feel free to contact us.

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[Research Case] In-Depth Study of Local Equipment Manufacturers

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  • Related Link - https://mir-industry.co.jp/cases/others/entry-84.h…

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【Research Method】 ■ Development of project execution plan and interview demo ■ Listing of target companies and interview candidates from the MIR database and MIR network data ■ Obtaining target information through telephone interviews and meetings with the target factories ■ Verification of target information through telephone interviews and meetings with robot manufacturers ■ Data analysis and report preparation ■ Advice on business development *For more details, please refer to the related links or feel free to contact us.

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MIR

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Testing, Analysis and Measurement

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Our company provides objective market data research analysis and corporate strategy consulting services, conducting information gathering with rigorous methods to uncover the truth. We focus on overseas market research, consulting services, and data services related to the industrial products market and Chinese manufacturing, accurately understanding the target market and supporting companies in their precise marketing efforts. While accurately listening to our customers' needs, we aim to remain true to our original intentions, actively innovate, and steadily move forward together with our customers, striving to become one of the most trusted consulting firms in the world.

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