Reasons for not achieving the expected implementation effects of CRM/SFA operations.

Quantify the costs associated with implementation and operation, as well as the sales before and after implementation, to calculate cost-effectiveness and objectively measure results.

Despite spending a significant amount on the operational costs of CRM/SFA, sufficient implementation effects are not being achieved. This document explains the reasons and points to consider. While some CRM/SFA pricing is generally known, it is important to avoid selecting tools based solely on price. Instead, consideration should be given to the characteristics of your company's products and sales organization when evaluating appropriate CRM/SFA tools with suitable operational costs. To achieve the implementation effects of CRM/SFA at appropriate operational costs, it is crucial to choose tools that can be effectively utilized, taking cost-effectiveness into account. [Reasons for not achieving implementation effects] - Operational costs that do not match your company's products/sales organization - Tool selection based on "brand/recognition," "referrals," and "multifunctionality" *For more details, please download the PDF or feel free to contact us.

SFA/Sales Support System