The issue of sales personalization in the manufacturing industry.

We are explaining the issues that arise between the sales department and the production and development departments due to the personalization of sales.

The manufacturing industry is transitioning towards small-batch production and shorter delivery times due to the increasing complexity of market needs. At the same time, closer collaboration with the production department is required; however, the personalization of sales creates problems both within and between departments. Due to personalization, issues arise such as "inability to grasp customer and project information" and "decreased accuracy of sales forecasts," leading to problems in the sales department, such as "loss of business opportunities and delays in after-sales service, resulting in decreased sales and customer satisfaction." Additionally, problems arise between the production and development departments, such as "confusion in production planning and inventory management" and "lack of progress in product improvements and the development of new products that meet needs," which not only affects sales but also diminishes the company's competitiveness both domestically and internationally. **[Impacts of Personalization]** - Inability to grasp customer and project information - Decreased accuracy of sales forecasts - Lack of accumulation of customer needs and feedback - Lack of sharing of know-how and knowledge *For more details, please download the PDF or feel free to contact us.*

SFA/Sales Support System