UI/UX is not about "appearance" but about "design that doesn't confuse." It increases navigation and reduces drop-off, leading to inquiries.
The reasons for leaving manufacturing industry websites are mostly "unknown," "unable to find," and "unable to proceed." Even after reading the page, users do not know what to look at next, understanding stops due to technical jargon, navigation is interrupted, and it is difficult to view on smartphones. When there are such UX bottlenecks, even if there is search traffic, users do not navigate further, do not proceed to comparison, and inquiries do not occur. In this service, we will identify the causes of navigation and drop-off from the perspective of access analysis, heat maps (if possible), and B2B decision-making pathways, and improve UI/UX. Instead of a complete design overhaul, we prioritize improving navigation, the presentation of information, and the placement of CTAs, making it easier to achieve results in a short period. ■ Service Contents (3 points) Current Situation Diagnosis (identification of drop-off points, areas of confusion, and factors hindering CTAs) Navigation Design (establishment of next pathways, deep-dive pathways, and comparison/approval pathways) UI Improvement (specific improvements to headings, whitespace, navigation, forms, etc.) Deliverables: UX Diagnosis Report + List of Improvement Measures + Improvement Proposals (wireframes/instructions) *Please provide the current URL and the "most desired outcome (increase in inquiries, increase in document downloads, etc.)." We will work backwards from the causes of drop-off.
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basic information
■Provided Content Identification of Reasons for Drop-off (Typical in B2B) - No next steps (unclear destination after reading) - Insufficient materials for comparison (selection criteria, rationale, FAQs, case studies) - Difficult terminology halting understanding (lack of simplification) - Navigation is unclear (collapse of category design) - CTA is too strong/too weak (lack of phased design) - Form is heavy (too many inputs, lingering anxiety) Basic Improvement Menu - Eye-tracking design for important pages (headings, key points, diagrams) - Related link design (product → case studies → FAQs → materials → consultations) - Improvement of lists (ease of searching: filtering, tags, comparison) - Phasing of CTAs (consultation permission type → estimate → quotation) - Form optimization (input items, supplementary explanations, reassurance materials) - Improvement of mobile UX (structure based on scrolling, button placement) ■Approach Pre-sharing: URL/purpose (increase inquiries, etc.)/current issues Analysis: Review of navigation + data confirmation (GA/heatmap if available) Design: Improvement policy → prioritization → finalize wireframes/instructions Implementation: Internal response or implementation support (optional) Verification: Confirm with numbers and proceed to the next improvement (accompaniment possible)
Price information
300,000 to 2,000,000 yen (varies based on analysis scope, number of pages, and whether implementation is included) - Diagnosis + Improvement Measures (focusing on key pages): 300,000 to 800,000 yen - Standard (Priority Design + Wireframes/Instructions): 800,000 to 1,500,000 yen - Expanded (including implementation support/many pages): 1,500,000 to 2,000,000 yen * "Estimate required" notation is also acceptable.
Delivery Time
※Shortest: 1 to 2 weeks / Standard: 3 to 6 weeks (varies within this range)
Applications/Examples of results
■Concerns There is traffic, but inquiries are not increasing. Users leave after viewing just one page without navigating further. There is too much information about products and technologies, causing confusion for users. The site is difficult to view on smartphones, leading to form abandonment. Not knowing what to improve has halted initiatives. ■Deliverables UX diagnostic report (classification of problem areas and causes) List of improvement measures (prioritized by Impact × effort) Improvement wireframes (for key pages) / renovation instructions Suggestions for text and navigation (headlines, CTAs, related links) Form improvement proposals (including fields and auto-reply text) KPI design for improvements (navigation rate, bounce rate, CVR, form completion rate, etc.) *Implementation work can be handled separately as needed. ■Purpose Increase navigation (improving deep-dive pathways) Reduce abandonment (resolving confusion, anxiety, and lack of understanding) Increase inquiries (improving CTAs and forms) Establish a cycle of improvement (prioritization and KPI development) ■Examples of Achievements (company name not required) Precision machining × 80 employees × high bounce rate → Improved navigation through next pathway design Industrial equipment × 200 employees × form abandonment → Improved completion rate by reducing input fields Chemical materials × 500 employees × confusion → Enhanced exploration through list/category improvements
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A site that is just cheap ultimately increases costs and risks." We propose web development that maximizes business results while thoroughly addressing essential requirements. Are you creating a website like this? - It seems that the websites of competitors look better, but you don't know why. - Every update incurs additional costs, and before you know it, expenses have ballooned beyond expectations. - While the appearance is nice, it ignores laws and industry-specific rules, leading to complaint risks... - You want to attract customers and inquiries, but the production company only talks about design. - As a result of choosing a production that is simply cheap, you are overwhelmed with trouble handling and can't focus on your core business. Point 1. Avoid troubles with a design that has no "gaps or omissions." 2. Minimize operational costs with a design that assumes in-house updates. 3. Planning power that pursues business results. "Is the initial cost a bit high?" But in the long run, it's safe and cost-effective. We have prepared a plan to truly deliver results "correctly.
