UI/UX is not about "appearance" but about "design that doesn't confuse." It increases navigation and reduces drop-off, leading to inquiries.
The reasons for leaving manufacturing industry websites are mostly "unknown," "unable to find," and "unable to proceed." Even after reading the page, users do not know what to look at next, understanding stops due to technical jargon, navigation is interrupted, and it is difficult to view on smartphones. When there are such UX bottlenecks, even if there is search traffic, users do not navigate further, do not proceed to comparison, and inquiries do not occur.
In this service, we will identify the causes of navigation and drop-off from the perspective of access analysis, heat maps (if possible), and B2B decision-making pathways, and improve UI/UX. Instead of a complete design overhaul, we prioritize improving navigation, the presentation of information, and the placement of CTAs, making it easier to achieve results in a short period.
■ Service Contents (3 points)
Current Situation Diagnosis (identification of drop-off points, areas of confusion, and factors hindering CTAs)
Navigation Design (establishment of next pathways, deep-dive pathways, and comparison/approval pathways)
UI Improvement (specific improvements to headings, whitespace, navigation, forms, etc.)
Deliverables: UX Diagnosis Report + List of Improvement Measures + Improvement Proposals (wireframes/instructions)
*Please provide the current URL and the "most desired outcome (increase in inquiries, increase in document downloads, etc.)." We will work backwards from the causes of drop-off.
