Calculation Process of Cost-Effectiveness (ROI) in CRM/SFA Implementation
Let's objectively assess whether the effectiveness is being achieved at an appropriate operational cost by calculating the cost-effectiveness, and aim for proper tool utilization.
The introduction of CRM/SFA is an effective means to improve the efficiency of sales activities and increase revenue. However, considering the initial costs and running costs, it is necessary to thoroughly examine whether the "cost-effectiveness" = ROI (Return on Investment) is high enough. Clearly outline the path to the ideal goals that your company wants to achieve with the tool implementation, and identify elements that have an increase or reduction effect in realizing the story. Quantify the identified elements that have an increase or reduction effect and calculate the cost-effectiveness. 【Process for calculating cost-effectiveness in CRM/SFA implementation】 ■ Clarify the story from challenges to goals ■ Identify increase/decrease elements in realizing the story ■ Quantify increase/decrease elements and calculate cost-effectiveness *For more details, please download the PDF or feel free to contact us.
- 企業:ソフトブレーン 東京本社
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