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Column VOL.4 Customer Acquisition Strategies in Web Marketing [Advertising]

Column VOL.4 Customer Acquisition Strategies in Web Marketing [Advertising]

In the previous discussions, I talked about the two categories of web marketing: "Content" and "Public Relations." This time, I will talk about "Advertising."

Advertising, as the name suggests, is about "broadly informing a large number of people about companies, products, services, etc." Listing ads are advertisements conducted for specific keywords on platforms like "Google" and "Yahoo!" They appear at the top when searched on search engines, allowing for effective approaches to users who are interested in products or services, thus making it easier to enhance cost-effectiveness. Additionally, there is the advantage of being able to set budgets freely and starting with a low budget easily. On the other hand, there is a drawback that it is not suitable for approaching users whose needs are not yet apparent. Social media advertising is essential in current website management, as utilizing social media is indispensable. For example, it is used to create 'connections' with consumers and targets through Facebook's "Like Ads" or Twitter's "Promoted Accounts." Furthermore, by disseminating through Instagram's "Post Ads" or Twitter's "Promoted Tweets," many ads are utilized with the aim of 'communicating' by directing users who click on the ads to specific pages or encouraging app installations.

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Column VOL.6 Display Advertising

Column VOL.6 Display Advertising

This time, I will explain about "display ads" that appear in web sites and app advertising spaces.

Display advertising refers to graphic ads created using images, videos, or audio that appear on websites and apps. Those displayed in standard sizes are often called banner ads, which you may frequently hear about. By utilizing combinations of text and images, it can create a more engaging approach. The biggest advantage is the ability to appeal to customers who are not yet ready to take specific actions, thereby uncovering their needs. Additionally, by expressing visually, it can convey the appeal of products or services more concretely. Furthermore, since remarketing is possible, it is common to approach users who have shown interest in a website and are browsing other websites for information, guiding them towards making a purchase or application. A disadvantage is that it often targets customers who are still in the consideration phase, resulting in lower immediacy. Moreover, measuring effectiveness and analyzing results can be challenging, taking time to identify which elements contributed to success. Display advertising also requires targeting based on keywords and narrowing down user attributes such as age and gender.

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[Case Study] Online School Festival (Web Page Production and SNS Advertising)

[Case Study] Online School Festival (Web Page Production and SNS Advertising)

Creating and publishing Twitter ads. A school festival held entirely online! Producing content that connects people without gathering them.

Due to measures to prevent the spread of the new coronavirus, it has been decided that the school festival will be held entirely online, and we were commissioned to create a website and Twitter advertisements. We produced online-exclusive content such as a "Live Channel" where students showcased their daily activities and held live talk events with guest speakers, and a participatory "Cooking Photo Contest" themed around SDGs, where participants could vote on recipes instead of traditional food stalls. On the day of the event, many people were able to watch and participate online. 【Case Overview】 ■ Otemon Gakuin University ■ Online School Festival 2020 ■ Date: November 2020 ■ Production Examples - Created online-exclusive content - Produced and published Twitter advertisements - Digital gifts for event participants *For more details, please refer to the PDF document or feel free to contact us.

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YouTube video ads starting from 50,000 yen.

YouTube video ads starting from 50,000 yen.

The operation of social media video ads, including YouTube, is possible starting from 50,000 yen.

Some companies may think that advertising is expensive and difficult to implement. While TV, newspapers, and magazines tend to be costly, with 【WEB advertising】, you can efficiently reach your targeted audience and start advertising with a small budget. Additionally, video ads have the advantage of conveying more information than still images, making them more memorable. Due to these benefits, there has been an increase in inquiries about the production and management of social media video ads, such as those on YouTube. 【Benefits of working with us】 ● Our management fee is 40,000 yen (for advertising costs below 300,000 yen), which is more affordable than other companies. ● If you have video materials for bumper ads, we can manage them starting from 50,000 yen (1,000 yen for advertising costs and 40,000 yen for management costs). This amount can still achieve a certain level of brand recognition. ● We can also re-edit the video for advertising purposes if you provide us with video materials (editing costs start from 30,000 yen). ● We can create videos from scratch, including filming for advertising purposes. Feel free to start with a consultation. We will propose the most suitable WEB advertising options for you.

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[Blog] Types of Ads Blocked by Chrome

[Blog] Types of Ads Blocked by Chrome

Advertisements that ignore customer experience cannot survive! Introduction to blog posts on advertising methods that get blocked, etc.

According to an article in The Wall Street Journal dated April 19, 2017, "Google Plans Ad-Blocking Feature in Popular Chrome Browser," Google is finally planning to implement an ad-blocking feature in Chrome. The ads that will be blocked are those deemed unacceptable and detrimental to customer experience, based on the "Better Ads Standards for Desktop and Mobile Web in North America and Europe" established by the Coalition for Better Ads. 【Overview】 ■ What is the Coalition for Better Ads ■ Better Ads Standards ■ Types of ads that will be blocked in Chrome ■ Google fulfilling its promise to improve the ad experience *For more details, you can view the blog through the related links. Please feel free to contact us for more information.

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Seven Net Insert Advertisement

Seven Net Insert Advertisement

Seven Net will propose the most effective area advertising.

We handle newspaper insert advertisements nationwide, and our "Comprehensive Flyer Service" features a multi-channel approach to TV flyers, web flyers, mobile flyers, and insert flyers, backed by half a century of know-how. Based on various databases, we propose highly effective newspaper insert plans using an area map system.

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Column VOL.5 Internet Advertising Formats

Column VOL.5 Internet Advertising Formats

Advertising" is the most commonly adopted form and comes in a wide variety. This time, I will introduce "text advertising.

Text advertising refers to advertisements composed solely of text, which set a URL within a website and guide users to a specific page through clicks. These ads can be placed in relatively small areas on a page and are utilized in search advertising, which is a type of listing advertisement. When advertising on portal sites or news sites, pricing is based on the media's value and expected effectiveness, taking into account factors such as the page or category where the ad will be placed, the duration of the placement, the monthly visitor count, page views, and user segments. Text ads have the disadvantage of being less noticeable compared to banner ads or display ads that use images. However, they offer advantages for advertisers, such as lower costs, ease of creation, and the ability to differentiate through textual expression. For example, when attractive phrases like "quickly" or "for free" are used, visitors to the site might click on the text ad without realizing it's an advertisement, thinking, "Maybe I should take a quick look?" This scenario is not uncommon. By using compelling and effective words while narrowing down the target audience and providing clear introductory text, it is possible to increase the number of visitors to the advertisement.

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Advertising to increase sales

Advertising to increase sales

I will design advertisements to improve sales.

I have about 30 years of experience as a designer. I have designed advertisements for various industries with different purposes and uses. Utilizing the know-how and insights gained from extensive experience, I create designs that enhance sales. I will respond carefully to both newcomers and those with experience. Please feel free to consult me without hesitation. Since design reflects the quality of products and services, I recommend creating something solid. For information on how to create advertisements that improve sales, please refer to the related link: Basic Knowledge of Advertising Design.

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OGIDesign Event Advertisement

OGIDesign Event Advertisement

To make it easy to understand and convey, I strive to incorporate exaggerated expressions from manga and animation into perspective representation.

I perform 3D modeling in VectorWorks and do the finishing work only with Illustrator and Photoshop.

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[Market Report] Digital Advertising Market for Pharmaceuticals in the Asia-Pacific Region

[Market Report] Digital Advertising Market for Pharmaceuticals in the Asia-Pacific Region

The digital advertising market for pharmaceuticals in the Asia-Pacific region is expected to experience explosive growth, reaching approximately 22.2643 billion US dollars by 2031.

The pharmaceutical digital advertising market in the Asia-Pacific region is experiencing explosive growth, with sales expected to reach $22.2643 billion by 2031. This remarkable increase is supported by a robust compound annual growth rate (CAGR) of 13.8% during the forecast period, underscoring the significant role of digital advertising in the pharmaceutical industry. The rapid expansion of the pharmaceutical digital advertising market in the Asia-Pacific region reflects the industry's recognition that digital channels are powerful tools for conveying important medical information, promoting pharmaceuticals, and enhancing patient engagement. With a focus on strict regulatory compliance and patient-centered communication, the future of pharmaceutical digital advertising in the Asia-Pacific region looks promising. For application methods, please check the [PDF download] button or apply directly through the related links.

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[Success Case] Keijendo Products

[Success Case] Keijendo Products

A case where "authenticity" and "web customer acquisition" were achieved simultaneously through branding and web advertising.

We would like to introduce a case where we proposed branding and listing advertising to Keijendo Products, a printing company. The company was so busy with its printing work that it had no time to invest in its website, which was in a nearly neglected state. With "branding + listing advertising," the influx of customers from the web dramatically improved, and we received feedback that they were very satisfied with the numerical results. [Case Overview] ■ Services Implemented - Branding - Listing Advertising ■ Effects of Implementation - Dramatic increase in web customer acquisition *For more details about the case, please refer to the related links. Feel free to contact us for more information.

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Design Archive

Design Archive

Introducing our work examples from branding to web media, print media, logos, and videos!

This document is a portfolio of I’m a Company, Inc. It features a wide range of works including branding projects such as corporate branding and division branding, web media like corporate websites and owned media, as well as print media such as company brochures and pamphlets. Our company is a creative company with a unique position born from a strong focus on results. [Contents] ■ Branding ■ Web Media ■ Print Media ■ Logos ■ Videos ■ Others *For more details, please download the PDF or feel free to contact us.

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10 Web Manga Advertisements for Branding Purposes

10 Web Manga Advertisements for Branding Purposes

Helpful Column from a Manga Advertising Company: An Explanation of Examples of Serialized Manga Themed Around Adult Romance That Will Make You Go 'Heart-Throbbing'!

"I want people to know more about our services and products." "I want to differentiate ourselves from competitors, but I can't come up with a good method." "I want to try something new." Those who have challenges with branding their products or services may often feel such concerns. Our company offers manga advertising content that leverages the characteristics of manga expression—"easy to read, easy to understand, and easy to attract attention"—to customers facing such challenges. Manga is beloved by a wide range of generations and has the added benefit of leaving a strong impression at first glance. In this article, we will introduce 10 examples of web manga advertisements created for branding purposes by our company. *For more details on the column, please refer to the related links. For more information, feel free to download the PDF or contact us.*

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[In-house Branding] Promote the company's achievements along with case studies.

[In-house Branding] Promote the company's achievements along with case studies.

[Helpful Column from a Manga Advertising Company] Use Manga for Material Requests and Increase Annual Sales by 1.5 Times!

Maruryo Automobile Transport Co., Ltd. focuses on the collection and transportation of industrial waste as its main business, and we utilized Ad Manga for our business guidance on the special PCB processing within industrial waste. In fact, we had not been actively marketing or advertising this PCB processing business, so we were in a trial-and-error state regarding how to acquire customers. It was decided to use internet advertising to attract visitors to our website, but with competitors also using internet advertising, we wondered what we could do to differentiate ourselves. It was at this time that we encountered Ad Manga. *For more details on the column, you can view it through the related link. For more information, please download the PDF or feel free to contact us.*

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