Package × WebAR for Cosmetics
Create a sense of exclusivity with a buyer-only AR experience. Anticipate sharing on social media.
In the cosmetics industry, it is essential to convey the appeal of products and enhance customer experiences. There is a high demand for the ability to preview product colors and textures in advance, but traditional in-store testing has its limitations. It is also important to effectively communicate the product's story and usage to increase customer engagement. Our Package × WebAR integrates QR codes and AR markers into packaging, allowing smartphones to display special messages and videos, providing an enjoyable experience even after purchase. This serves as a promotional tool that can lead to repeat customers and information dissemination on social media. 【Usage Scenarios】 - Confirming product colors and textures through AR - Virtual try-on experience for makeup - Introduction of the product's story and development background - Providing information on limited campaigns and special offers 【Benefits of Implementation】 - Increased customer purchasing motivation - Strengthened brand loyalty - Natural information dissemination on social media - Easy to use without the need for installation
- Company:ダイオーミウラ
- Price:Other