If you are new to creating novelties or struggling to achieve good results, please use this as a reference.
The key points for producing promotional items without failure are as follows:
- Set a budget
If you create promotional items without a budget in mind, you may end up exceeding your budget, resulting in items that offer poor cost-effectiveness. If the cost incurred does not yield significant benefits, there is no point in producing the promotional items. However, it is important to be aware of the Prize Contest Law. Promotional items fall under the category of total prizes according to this law, which sets a limit on production costs. Exceeding this limit would be a violation of the law.
- Clarify your target audience
Carefully consider who will receive the promotional items you produce. For example, if your target audience is business professionals, distributing items that can be used in the kitchen may not resonate with them. While there is a possibility that some may use them at home, items that can be used in a business setting are more practical and appreciated.
- Decide on the distribution location
By determining where you will distribute the items, you can choose more suitable items. For instance, at trade shows or events, distributing tote bags that can hold materials or, in the summer, handing out fans or hand-held fans would be well received.