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[CUD Column 1] About Color Universal Design (CUD)

[CUD Column 1] About Color Universal Design (CUD)

Our company has established a team to promote the universal design of printed materials, asking, "Is there something we can do as a printing company?"

"Color Universal Design" refers to a design that takes into account the diversity of color vision and employs color schemes that are easier for a larger number of people to use. Since around 2002, the term universal design has swept through Japan's economy and industry. As you may know, universal design refers to design that pursues "usability" and "safety" for a wide range of people. Many everyday items such as stationery, home appliances, and furniture have been commercialized, so there are likely many people who own them. I would like to explain about Color Universal Design. *For detailed content of the column, you can view it through the related links. For more information, please feel free to contact us.*

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"Yūzen printing," a unique printing method that applies Yūzen dyeing [case studies available].

"Yūzen printing," a unique printing method that applies Yūzen dyeing [case studies available].

"Yūzen printing," a printing method that can reproduce the characteristics of genuine items! It allows for expressions such as foaming, glow-in-the-dark, water-repellent, and fragrance!

Yuzen printing is a technique that involves mixing materials into a binder (adhesive) used for Yuzen dyeing, turning it into ink, printing with a screen printing machine, and then drying it to fix the materials. <Variety of Expressions Possible in Printed Materials> ■ Dazzling high-brightness expressions using powders of copper and zinc ■ Adding foaming agents to create a fluffy texture ■ Using tea leaves and charcoal to express the "fragrance and deodorization" of the raw materials ■ Transforming waste materials like fallen leaves into "new value" 【Examples of Implementation】 - Valentine's cards with the scent of matcha - Bookmarks with the scent of black tea - New Year's cards with the scent of tea - Scrolls made from fallen leaves in temple and shrine forests, etc. *Case studies are available. For more details, please download the PDF or contact us at the information below.

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Printing on ultra-thin paper that is so thin it is translucent.

Printing on ultra-thin paper that is so thin it is translucent.

Printing on thin paper with a thickness of 0.02 to 0.04 mm is possible. Special ultra-thin paper printing that can create effects of "lightness," "transparency," and "fluttering."

We have made it possible to perform color offset printing on paper that is thinner than copy paper and newspaper, with a thickness of 0.02 to 0.04 mm, so thin that it is translucent. In addition to enhancing a sense of luxury and flexibility more than ever before, we will assist you in utilizing the various effects that thin paper brings. <Features> ■ Capable of printing on thin paper with a thickness of 0.02 to 0.04 mm, which is thinner than copy paper and newspaper ■ Creates effects of "lightness," "translucence," and "fluttering" ■ A niche printing method that is handled by few companies in the printing industry

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Printed sound and voice 'Dot Code Printing + Voice Pen' [Case studies available]

Printed sound and voice 'Dot Code Printing + Voice Pen' [Case studies available]

Read the invisible dot code printed on materials and play sounds with a voice pen. It can be widely used for multilingual tools and tactile maps!

A tool that outputs audio guidance when printed dots are read with a dedicated pen. The design is not compromised by the inconspicuous codes, and it can be used simply by touching the paper with the dedicated pen. <Features> - Codes can be printed over photos, text, illustrations, etc. - Approximately 300 trillion codes can be issued as standard. - The size of a single code is 2mm square, and it can be read from any touch point. - It cannot be duplicated with a regular copier, providing excellent security. 【Usage Scenarios】 Multilingual tool: Audio can be played in up to five languages from a single code. Tool for visually impaired individuals: Used in the Kyoto Prefectural Botanical Garden tactile map + audio pen and Nijo Castle map. Security tool: Widely used for counterfeit prevention, authenticity verification, and traceability. *Case studies are available. For more details, please download the PDF or contact us below.

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"Digital" promotion support [Many case studies available]

"Digital" promotion support [Many case studies available]

AR, AI chatbots, digital stamp rallies, etc... We offer a variety of promotions utilizing digital technology!

Digitalization is rapidly expanding, and there is an increase in measures using digital promotions such as contactless and online methods. Ohira Printing has a wealth of experience in diverse promotions utilizing digital technology and has accumulated know-how. We can assist with hybrid promotion support that combines real and digital elements, in collaboration with our core printing business, as well as in the web and systems areas. <Examples of Services> ■ Website Development ■ AR Promotion ■ Server Setup and Management ■ Digital Brochures ■ Digital Stamp Rallies ■ AI Chatbots *We have a collection of case studies available. For more details, please download the PDF or contact us at the information below.

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Kyoto Information Site "DigiStyle Kyoto" Collaboration

Kyoto Information Site "DigiStyle Kyoto" Collaboration

Would you like to promote your event information on the Kyoto information site?

The Kyoto information site "Digistyle Kyoto," operated by Daihei Printing, covers event announcements and local shops in Kyoto from a unique perspective. We can propose content ideas tailored to your objectives and target audience. Additionally, it is possible to publish sponsored articles and banner ads in the "Kyoto Magazine" section of the site. The site receives 150,000 to 200,000 page views per month, with a high viewing rate in local Kyoto, and we also collaborate with Yahoo Timeline. We can suggest content ideas based on your objectives and target audience. ■ Digistyle Kyoto https://www.digistyle-kyoto.com/ 【Usage Scenarios】 ■ Publication of event information - Lectures, symposiums, experiential events, etc. ■ Banner ad placements ■ Introduction of products and event details through writer visits and interviews - PR is also possible on social media! - Our in-house staff will conduct interviews! - Video promotions are also possible according to your budget.

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[DTP Column 1] The Importance of Understanding Customer Preferences

[DTP Column 1] The Importance of Understanding Customer Preferences

Important things to consider when listening to customer requests and reflecting them in printing.

The quality of a "photo" is often influenced by "sensation." Let's say a customer requests, "I want this food photo to look delicious." The standard for what looks "delicious" varies from customer to customer. If we don't grasp that "sensation," there is a possibility that what we produce could be the complete opposite of what the customer envisioned. Therefore, we accompany the sales team, observe the customer's expressions, and sense their enthusiasm and feelings to understand how to recreate their "ideal." *For more details on the column, you can view it through the related link. Please feel free to contact us for more information.*

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[DTP Column 2] Maintaining Print Quality Requires Effective On-Site Communication

[DTP Column 2] Maintaining Print Quality Requires Effective On-Site Communication

About the quality of printed materials

First, regarding image correction, I listen to requests directly from the client, visualize the correction in my mind, and convey it to the team on-site. What is important at that time is to transform any abstract instructions from the client into something that can be understood by the on-site operators and to solidify them as actionable directives. For example, as mentioned in the previous column, how should we work to make the food look "delicious" or to create a "warm image"? I repeatedly consider this based on my experience. *For detailed content of the column, you can view it through the related link. Please feel free to contact us for more information.*

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[Printing Column 6] Achieved with Advanced Technology! Specialty Multicolor Printing on Various Paper Types

[Printing Column 6] Achieved with Advanced Technology! Specialty Multicolor Printing on Various Paper Types

The process of printing using specialty ink created with "feeling, technique, and experience."

Continuing from the last time, we will introduce the mixing of spot colors and their printing. Spot colors are very effective for impactful printing on washi paper and aluminum foil paper (shiny paper). To print well using spot colors, it is important to firmly grasp the following items: 1. Plate design (1) The order of the plates used on the printing machine (2) Thickening process (3) Anchor white ink (4) Double (2 times) or triple (3 times) overprinting 2. Ink hardness adjustment 3. Ink density adjustment With the multi-color printing technology of spot colors that we have cultivated over many years in sake labels, we achieve color expressions that cannot be realized with standard offset printing on a wide variety of papers. *For detailed content of the column, you can view it through the related links. For more information, please feel free to contact us.

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[Web Column 1] "Designing Communication"

[Web Column 1] "Designing Communication"

Web at a printing company?

In the current era of media diversification, similar to the four mass media (television, newspapers, magazines, and radio), advertising and promotion in print have also shifted from the traditional "printing only" to a trend where "printing + α" is the norm, with the importance of web promotion, for example, increasing. However, on the other hand, it cannot be said that a web-centric promotion is the correct approach. Since 2000, especially after 2011, many people may have felt that the ways information is conveyed, received, and understood have changed. To communicate the information that customers want to share, it is important to design communication that is appropriate for the times. Currently, what is particularly emphasized in the advertising industry is the so-called "communication design." *For more details on the column, you can view it through the related link. Please feel free to contact us for more information.

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[Web Column 2] Thoughts on "SNS"

[Web Column 2] Thoughts on "SNS"

The purpose of planning (designing) communication.

When considering promotional strategies for new products aimed at working men and women in their 20s to 30s, the older generation tends to suggest traditional ideas such as "TV commercials" and "magazine advertisements." On the other hand, the younger generation, referencing the diversification of media and various survey data with a touch of humor, proposes ideas like "mobile ads" and "SNS ads," along with the customary phrase "going viral on social media." But is this really sufficient? In today's era, can these strategies effectively raise awareness of new product information? Due to the current diversification of media and the overwhelming increase in information, promotional strategies cannot rely on traditional thinking and methods. There is no single media (or strategy) that can reach all audiences. In corporate communication aimed at consumers, it is crucial to carefully plan how to convey messages to the intended audience and how those messages should be received. *For more details on the column, please refer to the related link. Feel free to contact us for more information.*

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[Web Column 4] Key Points of Online "User Experience"

[Web Column 4] Key Points of Online "User Experience"

What online means in the era of the new normal.

Now, in the current COVID-19 pandemic, you may have heard or seen the term "new normal" quite often. For example, there has been a shift towards online (internet-based) experiences in events such as open campuses and exhibitions, leading to a decrease in opportunities to gather users in specific locations and spend time with them. This can also be considered one aspect of the "new normal." Of course, traditional experiences such as restaurants, amusement parks, tourism, and movies continue to be offered despite certain restrictions, but it seems that many business-oriented areas have shifted to online offerings. When "experiences" transition from traditional, physical formats to online ones, what kinds of differences will emerge? *For more details on the column, you can view it through the related link. Please feel free to contact us for more information.*

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[Web Column 5] Specify the target audience and pursue a resonant way of communication.

[Web Column 5] Specify the target audience and pursue a resonant way of communication.

Towards the era of "New Normal" and "Diversity"

In corporate activities, responding to changes in the times is essential, but sometimes there is a perception that "old (previous) things and ideas are bad, and new things and ways of thinking are good." According to the results of the "Survey of Current Conditions in Specific Service Industries" recently released by the Ministry of Economy, Trade and Industry, the sales figures for the entire advertising industry in Japan for January 2021 showed a decline in newspapers, magazines, television, and radio, while internet advertising saw an increase. The magazine sector experienced the largest drop. This result is often interpreted as "existing four major media are old and therefore bad; it is indeed the era of internet advertising." However, depending on the target audience, their circumstances, and the content to be conveyed, there are cases where it is difficult to communicate effectively through internet advertising. *Source: Ministry of Economy, Trade and Industry "Survey of Current Conditions in Specific Service Industries" https://www.meti.go.jp/statistics/tyo/tokusabido/result-2.html *For more details on the column, please refer to the related link. For further inquiries, feel free to contact us.

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[Production Example] Re-style Secret Sale DM

[Production Example] Re-style Secret Sale DM

A case study of creating a DM with Yuzen printing and raised processing using foam material that makes you want to touch it.

During the production meeting stage, we received a request to express with texture. Initially, we planned to proceed with thick UV gloss varnish using UV silk printing, but we felt that a foamed specification would be more interesting from a design perspective. We proposed and were adopted the foamed specification of Yuzen printing. 【Case Overview】 ■ JR Kyoto Isetan ■ Re-style Secret Sale DM ■ Date: June 2017 *For more details, please refer to the PDF document or feel free to contact us.

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[Case Study] Hōshuzō Online Shop Renewal

[Case Study] Hōshuzō Online Shop Renewal

Responsive design! An online site that further enhances quality design and convenience!

We received an inquiry from Takara Shuzo Co., Ltd. about renewing their online shop using the e-commerce site construction system "MakeShop." We proposed a system for them. They evaluated our track record in transferring the old system and our production progress, and entrusted us with the production. In terms of design, we aimed for an elegant image that conveys a sense of quality and hospitality. Additionally, by making it responsive, we ensured that the shopping experience is easy for smartphone users as well. 【Case Overview】 ■ Takara Shuzo Co., Ltd. ■ Renewal of Takara Shuzo Online Shop ■ Date: March 2021 *For more details, please refer to the PDF document or feel free to contact us.

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