Concrete and effective CS research for improvement.
If you are making customer satisfaction (CS) your management goal, then "CS research" is essential. Our company has a system and know-how to consistently carry out CS research from planning to conducting surveys, collecting data, analyzing results, reporting, and providing practical guidance for improvements. CS research is not the goal itself, but a "means." The objective is to improve CS through research. Therefore, it makes sense to conduct CS research only when it is accompanied by specific "improvement activities."