Example: Industrial Machinery Manufacturer (BtoB) | Lead Acquisition and Improvement of Deal Conversion Rate
The number of inquiries via LP has increased by 2.5 times! The conversion rate has improved from 8% to 22%!
This is a case study of supporting lead management and improving the conversion rate of negotiations via the web for an industrial machinery manufacturer. Challenges The main website, which featured the product catalog, was not generating inquiries. There were numerous leads from exhibitions and Ipros, but nurturing was not being conducted. Sales resources were limited, making it impossible to respond immediately to all inquiries. Measures Dedicated landing page creation: Clearly communicated the benefits of implementation for each key product. CMS implementation: Enabled no-code updates, allowing for immediate reflection of new product information. CRM integration: Implemented automatic email sending after inquiries and prioritized management of sales follow-ups. Utilization of MA: Promoted the conversion of existing leads into negotiations through white papers and webinar initiatives. Results The number of inquiries via the landing page increased by 2.5 times. The conversion rate of negotiations improved from 8% to 22% (+175%). The workload for the sales team was reduced by 30%.
- Company:homula
- Price:Other