タカラサプライコミュニケーションズ List of Products and Services

Previously, our designer was responsible for the character design of GS Yuasa Battery Co., Ltd.'s eco-character "Shigeru-kun the Forest Hedgehog," so we received this order with a specific request for the same designer. In creating the stamps, we focused on ensuring that they would be friendly to customers who purchase them, as well as having a design and expressions that are easy to use. Additionally, we created PR cards that allow direct access to the stamps via a QR code. [Case Overview] ■ GS Yuasa Battery Co., Ltd. ■ 40 types of LINE stamps ■ Date: May 2015 *For more details, please refer to the PDF document or feel free to contact us.

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As a new promotional method not implemented by other companies, we proposed content that allows customers to enjoy a "public tavern" that aligns with the product's concept. To create the atmosphere of a public tavern, we coordinated extras that closely match the product's target audience, paying attention to the production of the video. Additionally, by simultaneously launching a campaign, we also implemented a plan to encourage multiple purchases of the product. (The campaign ended in late December 2015) 【Case Overview】 ■ Takara Shuzo Co., Ltd. ■ Takara "Shochu Highball" App ■ Period: April 2015 ■ Customer Evaluation: We were able to create the brand's world view. *For more details, please refer to the PDF document or feel free to contact us.

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Since 2007, Daihei Printing has been promoting designs that consider individuals with color vision deficiencies (color universal design) in the use of colors for printed materials. In this context, we would like to introduce the efforts made in the sign revisions for our client, Hankyu Railway. The main signs that were revised at that time include the timetable, fare table, station stop guide, route map, and travel time guide. *For more detailed information, please refer to the related links. Feel free to contact us for further inquiries.

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Color blindness is inherited on the X chromosome. It is referred to as X-linked recessive inheritance. The chromosomes that determine sex are the X chromosome and the Y chromosome. Males have one X and one Y chromosome, inheriting the X from their mother and the Y from their father. Since males have only one X chromosome, if that X carries the gene for color blindness, they will be color blind. Therefore, the incidence is higher in males. I would like to explain the mechanism of inheritance for color blindness. *For detailed content of the column, you can view it through the related links. For more information, please feel free to contact us.*

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"Variantool" is a simulated filter designed to allow individuals with normal color vision to experience the difficulty in distinguishing colors that people with P-type and D-type color vision deficiencies encounter. There are two formats available: glasses-type and magnifying glass-type, and you can experience it simply by wearing them. I would like to explain about the color vision deficiency simulation filter "Variantool." By the way, our company is the exclusive distributor of "Variantool." *For detailed content of the column, you can view it through the related links. For more information, please feel free to contact us.

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"Color Universal Design" refers to a design that takes into account the diversity of color vision and employs color schemes that are easier for a larger number of people to use. Since around 2002, the term universal design has swept through Japan's economy and industry. As you may know, universal design refers to design that pursues "usability" and "safety" for a wide range of people. Many everyday items such as stationery, home appliances, and furniture have been commercialized, so there are likely many people who own them. I would like to explain about Color Universal Design. *For detailed content of the column, you can view it through the related links. For more information, please feel free to contact us.*

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This time, we will introduce a case of a sake label that expresses three-dimensional gold lettering through Yuzen printing. This is based on a gold embellishment technique used in kimono processing. Here is the sake from Takara Shuzo with that label, Matsutake Ume "Shirakabe Gura" <Junmai Daiginjo> Houmenou. The focal point is the gold foil lettering "Houmenou" on the bottle's label, which is plump and shines in three dimensions. The principle is simple, but controlling the quality of this label is very challenging. *For more details on the column, you can view it through the related link. Please feel free to contact us for more information.

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At Daihei Printing, we have been through trial and error, successfully achieving Yuzen printing with a variety of materials. Currently, we are applying this technology to create original products that our clients will be pleased with, but we still need to overcome many challenges in the product development process. This time, we are featuring the "Byobu-style Calendar." One version is printed with two types of ink mixed with gold metal powder and insect-repellent materials, adding a brilliant gold design along with insect-repellent functionality. The other version uses ink mixed with matcha, reproducing the color, aroma, and antibacterial properties of matcha. Furthermore, this "Byobu-style Calendar" required the delicate design to be reproduced with high precision. To achieve this, a combination of Yuzen printing and color printing was essential. A significant barrier stood in our way. *For more details on the column, please refer to the related links. For further inquiries, feel free to contact us.*

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Yuzen printing, simply put, is a technique that involves mixing color materials and functional materials into a paste and using it as ink for printing. This allows for a wide range of colors and textures to be expressed. It is possible to express unique colors, such as corporate colors or school colors, through Yuzen printing. By controlling the subtle particle size of gold pigments, various shimmering effects can be achieved, and by using urethane, a soft, fluffy texture can be added to printed materials. So far, we have provided this technology for various "items," including product labels, coasters, direct mail, and decorative tatami mats. In the next installment, I would like to discuss the problems that arose while creating products using Yuzen printing and the trial and error that led to overcoming them. *For more details on the column, please refer to the related links. For further inquiries, feel free to contact us.

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While searching for a unique technology, we focused on Yuzen-dyed kimonos. At Daihei Printing, there were several people well-versed in kimono-related matters, including Nishijin weaving. We developed "Yuzen Printing," which incorporates the techniques used in Yuzen dyeing into printing, with a commitment to pursuing high brightness in gold and silver. It has received positive feedback in label printing and other areas. Daihei Printing is working on new technologies that not only enhance design aspects but also add functionality. In the next installment, I would like to discuss "Yuzen Printing" in more detail. *For more details on the column, please refer to the related links. For further inquiries, feel free to contact us.*

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In corporate activities, responding to changes in the times is essential, but sometimes there is a perception that "old (previous) things and ideas are bad, and new things and ways of thinking are good." According to the results of the "Survey of Current Conditions in Specific Service Industries" recently released by the Ministry of Economy, Trade and Industry, the sales figures for the entire advertising industry in Japan for January 2021 showed a decline in newspapers, magazines, television, and radio, while internet advertising saw an increase. The magazine sector experienced the largest drop. This result is often interpreted as "existing four major media are old and therefore bad; it is indeed the era of internet advertising." However, depending on the target audience, their circumstances, and the content to be conveyed, there are cases where it is difficult to communicate effectively through internet advertising. *Source: Ministry of Economy, Trade and Industry "Survey of Current Conditions in Specific Service Industries" https://www.meti.go.jp/statistics/tyo/tokusabido/result-2.html *For more details on the column, please refer to the related link. For further inquiries, feel free to contact us.

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Now, in the current COVID-19 pandemic, you may have heard or seen the term "new normal" quite often. For example, there has been a shift towards online (internet-based) experiences in events such as open campuses and exhibitions, leading to a decrease in opportunities to gather users in specific locations and spend time with them. This can also be considered one aspect of the "new normal." Of course, traditional experiences such as restaurants, amusement parks, tourism, and movies continue to be offered despite certain restrictions, but it seems that many business-oriented areas have shifted to online offerings. When "experiences" transition from traditional, physical formats to online ones, what kinds of differences will emerge? *For more details on the column, you can view it through the related link. Please feel free to contact us for more information.*

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For example, when planning a promotional idea based on "spreading it on social media," there may be moments of excitement and trending topics, but it is often said that in the end, the expected results do not materialize, and the excitement and buzz quickly fade away. - It was spread on social media. - The number of followers on social media increased. - The followers should be fans of the company or product. So why...? Many of you involved in marketing and promotion may know Sato Naoyuki, also known as Sato Naoko, who is a communication director. In his new book "Fanbase - To be supported, loved, and continue selling for a long time" (Chikuma Shinsho/2018), the concepts of "fans" and "fanbase thinking" are discussed. *You can view the detailed content of the column through the related links. For more information, please feel free to contact us.

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When considering promotional strategies for new products aimed at working men and women in their 20s to 30s, the older generation tends to suggest traditional ideas such as "TV commercials" and "magazine advertisements." On the other hand, the younger generation, referencing the diversification of media and various survey data with a touch of humor, proposes ideas like "mobile ads" and "SNS ads," along with the customary phrase "going viral on social media." But is this really sufficient? In today's era, can these strategies effectively raise awareness of new product information? Due to the current diversification of media and the overwhelming increase in information, promotional strategies cannot rely on traditional thinking and methods. There is no single media (or strategy) that can reach all audiences. In corporate communication aimed at consumers, it is crucial to carefully plan how to convey messages to the intended audience and how those messages should be received. *For more details on the column, please refer to the related link. Feel free to contact us for more information.*

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In the current era of media diversification, similar to the four mass media (television, newspapers, magazines, and radio), advertising and promotion in print have also shifted from the traditional "printing only" to a trend where "printing + α" is the norm, with the importance of web promotion, for example, increasing. However, on the other hand, it cannot be said that a web-centric promotion is the correct approach. Since 2000, especially after 2011, many people may have felt that the ways information is conveyed, received, and understood have changed. To communicate the information that customers want to share, it is important to design communication that is appropriate for the times. Currently, what is particularly emphasized in the advertising industry is the so-called "communication design." *For more details on the column, you can view it through the related link. Please feel free to contact us for more information.

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The completion of printed materials involves three main processes: "prepress," which is the preparation stage before printing; "press," which refers to the printing process; and "post-press," which indicates the processing stage after printing. "Prepress" begins with the planning of the content and specifications of the printed material, goes through editing and design, and includes the creation of printing data using DTP and the output of printing plates. However, there have been significant challenges in the traditional plate-making process. 1. <High environmental impact> - The waste liquid, which is a mixture of developing solution and wash water, has a high alkaline concentration and is classified as specially managed industrial waste. - Acidic gum solution is also discharged as industrial waste. 2. <High operational burden> - Strict management is essential for handling chemicals and processing waste, and ongoing training is necessary. - Every three months, the developing solution and gum solution must be replaced, and the automatic developing machine must be cleaned. - If the automatic developing machine is stopped for 90 hours (4 days), a complete replacement of the processing liquid is required. The solution we have pursued to address these challenges is the introduction of non-processing plates that do not require a developing process. *For more details on the column, please refer to the related links. For further inquiries, feel free to contact us.*

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Speaking of proofs, in the past, it was common for sales representatives to deliver proof sheets, such as inkjet prints or comps produced by printing companies, or proofs from the actual machine, to customers. Additionally, when confirming corrections on a PDF, the process involved creating PDFs before and after the corrections, sending them to the customer for verification, and then proceeding to the printing stage. However, recently, a convenient system called online proofing has gradually begun to gain popularity, and our company has already started implementing and operating it. *For more details on the column, please refer to the related links. If you have any questions, feel free to contact us.

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First, regarding image correction, I listen to requests directly from the client, visualize the correction in my mind, and convey it to the team on-site. What is important at that time is to transform any abstract instructions from the client into something that can be understood by the on-site operators and to solidify them as actionable directives. For example, as mentioned in the previous column, how should we work to make the food look "delicious" or to create a "warm image"? I repeatedly consider this based on my experience. *For detailed content of the column, you can view it through the related link. Please feel free to contact us for more information.*

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The quality of a "photo" is often influenced by "sensation." Let's say a customer requests, "I want this food photo to look delicious." The standard for what looks "delicious" varies from customer to customer. If we don't grasp that "sensation," there is a possibility that what we produce could be the complete opposite of what the customer envisioned. Therefore, we accompany the sales team, observe the customer's expressions, and sense their enthusiasm and feelings to understand how to recreate their "ideal." *For more details on the column, you can view it through the related link. Please feel free to contact us for more information.*

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Continuing from the last time, we will introduce the mixing of spot colors and their printing. Spot colors are very effective for impactful printing on washi paper and aluminum foil paper (shiny paper). To print well using spot colors, it is important to firmly grasp the following items: 1. Plate design (1) The order of the plates used on the printing machine (2) Thickening process (3) Anchor white ink (4) Double (2 times) or triple (3 times) overprinting 2. Ink hardness adjustment 3. Ink density adjustment With the multi-color printing technology of spot colors that we have cultivated over many years in sake labels, we achieve color expressions that cannot be realized with standard offset printing on a wide variety of papers. *For detailed content of the column, you can view it through the related links. For more information, please feel free to contact us.

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This time, I would like to talk about the mixing of specialty inks, which our company excels at, and their printing, in two parts. The reason we excel in this area is that our company is a group company of Takaraholding, and since our founding, we have printed many labels for Takarashuzou. The label of a drink is truly the "face" of the beverage. In just one label, the characteristics of the drink and the "image of the drink" that we want to convey are condensed, and printing with specialty inks is an essential technique to make that expression more impactful. ◆ What are specialty inks? General color printing combines four colors—black, blue, red, and yellow—to express various colors. These four inks are referred to as process color inks, while specialty inks refer to any other color inks. Specialty inks are used not only for labels but also for corporate logo colors and printing with gold and silver, allowing for the reproduction of colors that are difficult to achieve with process color printing, as well as rich, deep colors and, conversely, light, pale colors. *For more details on the column, you can view it through the related links. Please feel free to contact us for more information.

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At the printing factory department, we have three printing machines, and in the three-shift printing operation, there are multiple team leaders who rotate their work according to the duty roster. However, it is absolutely unacceptable to say things like, "The color reproduction changed when the team leader changed," or "It was because the team leader had little experience..." Therefore, at Ohira Printing, we collaborated with the pre-press DTP department to establish a color management environment. Color management involves aligning the print reproducibility of different output devices, such as printing machines, inkjet printers, and digital printing machines. Furthermore, by matching the hues of the monitors used by image processing operators, we have enabled them to process images while envisioning the final printed materials, allowing for the faithful reproduction of the color direction finalized during proofing with customers in the final printed products. *For more details on the column, please refer to the related links. For further inquiries, feel free to contact us.

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General color printing consists of four colors: black, cyan, magenta, and yellow, which together express all colors. The printing machine has a printing unit for each color, where the printing plates are mounted. The paper passes through each printing unit, receiving ink in the order of black → cyan → magenta → yellow, resulting in the final printed material. What is crucial here is to align the four color plates accurately. The reason for this precise alignment is not only to prevent misalignment of the image but also because even at the halftone level that makes up the image, misalignment can exacerbate moiré patterns. Printing operators need to have the skills to control misalignment caused by various factors. *For more detailed information, please refer to the related links. For further inquiries, feel free to contact us.*

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As printing operators, we print the important data received from our customers day and night. However, it is not the operators who are actually doing the printing, but the printing machines. This is because, no matter how experienced a veteran printing operator may be, if the maintenance of the printing machine is not properly conducted, proper printing cannot be achieved. In other words, even a less experienced operator can produce high-quality printed materials without major issues, as long as the machine maintenance is properly carried out. This means that the "condition of the printing machine" is crucial. To ensure proper printing, regular machine maintenance, such as "inspection and replacement before breakdown" and "cleaning before getting dirty," is essential. Therefore, we carefully plan the maintenance items and implementation dates, write them into an annual calendar, and carry them out. We believe this is the first step toward achieving high-quality printing. *For more details on the column, please refer to the related links. For further inquiries, feel free to contact us.

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Printing is literally the work of printing on paper using a plate. The most important thing for us is to faithfully reproduce the printed plate output from the DTP department. We print while maintaining a consistent ink density from start to finish. To faithfully reproduce the printed plate and maintain a consistent ink density, regular machine management is very important. Additionally, paper is easily affected by daily temperature and humidity, which can cause deformation and static electricity, significantly impacting print quality. Therefore, air conditioning management must ensure that temperature and humidity remain constant. Furthermore, to carry out proper maintenance, we believe operator training is essential. It is meaningless to perform maintenance without understanding when, why, and for what purpose it is being done, and what condition we want to achieve as a result. *For more detailed information on the column, please refer to the related links. For further inquiries, feel free to contact us.

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Daihei Printing is a subsidiary of Takar Holdings, established in 1957 (Showa 32). Our company aims to contribute to the creation of added value for our customers through the manufacturing that started with the printing business we have been engaged in since our founding, as well as through the creation of diverse communication tools that respond to the digital society. We view "Facing the signs of change without running away" as a continuous mindset since our establishment, and we will continue to strive for the creation of new value for our customers. 【Business Activities (Partial)】 ■ Various commercial printing ■ Labels and packaging ■ In-store support ■ Web production and promotion ■ Support for educational institutions *For more details, please refer to the PDF materials or feel free to contact us.

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Our company specializes in "video and film production," including content for distribution on websites, exhibition videos, and digital signage. Our team of video promotion specialists utilizes various expression methods such as narration, subtitles, and CG, tailored to the purpose and distribution method. We employ a wide range of filming techniques, including drones and 360° cameras. We have extensive experience in producing corporate PR videos, product introductions, educational and training videos, recruitment, school introductions, and content for overseas audiences. <Our Case Studies> - Taihei Printing Drone https://www.taihei.co.jp/taihei-drone/ - Taihei Printing 360° Company Tour (Panorama View) https://smart360.jp/u/Ql7oJbWj/ - Taihei Printing 360° Factory Tour (VR360°) https://www.youtube.com/watch?v=Lb8xD1JBvCI ★ You can view materials introducing our clients' production cases from the "PDF Download" section. Please feel free to contact us.

• Catalog and manual creation