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マーケティングパートナー

EstablishmentMarch 5, 1998
capital1000Ten thousand
addressTokyo/Shinjuku-ku/25th Floor, Sumitomo Realty & Development Shinjuku Grand Tower, 8-17-1 Nishi-Shinjuku
phone03-6772-8195
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last updated:Apr 30, 2025
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マーケティングパートナー List of Products and Services

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[Service Example] Home Meal Delivery Service Company D

We will introduce examples of increased effectiveness of measures by incorporating insights from experts in EC operations!

We would like to introduce a case where Company D, which was considering a system replacement aimed at strengthening EC-specific promotions and measures, successfully achieved a system replacement in a short period of time and implemented various support to ensure smooth operations. The company lacked internal resources for organizing requirements, catching up on functions, and creating manuals necessary for the initial setup of the EC system, including data linkage to the warehouse and call center operations. After the service was introduced, they significantly reduced man-hours, enabling a quick system replacement and allowing for the creation and distribution of special feature pages and newsletters that had not been addressed before. [Challenges] - There was a lack of internal resources for the initial setup of the EC system. - There was also a shortage of resources for EC operations. *For more details, please refer to the related links or feel free to contact us.*

  • Internal Control and Operational Management

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[Service Case] Izakaya Chain Company F

We will introduce examples of initiatives focused on developing the home dining and takeout market, including concepts for creating an izakaya experience at home and related products!

We would like to introduce a case where we provided comprehensive support to Company F, a chain of izakayas, from frozen food e-commerce logistics to EC construction and operational management. The company was considering launching a new business pillar focused on e-commerce frozen foods for the next generation, but faced challenges due to a lack of e-commerce know-how and difficulty in securing internal resources. After the service was implemented, we collaborated with Company F's public relations to achieve significant media exposure, including key networks, which helped increase brand awareness and sales. 【Case Overview】 ■ Challenges - Lack of e-commerce know-how and difficulty in securing internal resources ■ Results - Achieved a smooth launch of frozen food e-commerce logistics - After the launch, we managed expiration date control and responded to sudden increases in shipping volume, ensuring stable operations - Collaborated with Company F's public relations to achieve significant media exposure, including key networks, leading to increased brand awareness and sales *For more details, please refer to the related links or feel free to contact us.

  • Internal Control and Operational Management

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[Service Case] Dental Product Manufacturer Company H

We will introduce a case where we successfully transitioned to a sales model on our own e-commerce platform, enabling a variety of promotional activities!

We would like to introduce a case where we provided comprehensive support for the construction of a BtoB e-commerce site for dental products to Company H, a major dental materials manufacturer that was considering a shift from a sales model through distributors to a direct sales model via their own e-commerce platform. The launch of BtoB e-commerce for dental products is a rare initiative in the industry, and since the company had no track record in direct sales, they were struggling with building a direct sales model in addition to their overall e-commerce knowledge. After implementing our services, they successfully transitioned from sales through distributors to a direct sales model via their own e-commerce site. This allowed for various promotional activities, such as detailed customer acquisition analysis and proposals for measures, as well as notifications for seminar events to registered members. [Challenges] - The launch of BtoB e-commerce for dental products is a rare initiative in the industry. - There was no track record in direct sales. - They were struggling with building a direct sales model in BtoB, in addition to their overall e-commerce knowledge. *For more details, please refer to the related links or feel free to contact us.*

  • Internal Control and Operational Management

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[Service Example] Major Pharmaceutical Company J

We will introduce examples of providing extensive support for the preparation of materials for internal controls and lectures for stakeholders, as well as support for the internal implementation of new business launches!

We would like to introduce a case where comprehensive project management was implemented for Company J, a major pharmaceutical company, while considering the legal regulations surrounding pharmaceutical sales. The company was exploring the launch of a new e-commerce platform in order to broaden its user base and achieve further sales growth. After the service was introduced, the synchronization of member information registered on the existing site with the e-commerce system was addressed, allowing purchasing behavior on the e-commerce platform to be reflected in the existing customer database in real-time. We provided extensive support for necessary e-commerce operations both before and after the release. [Challenges] - The company was exploring the launch of a new e-commerce platform to broaden its user base and achieve further sales growth. - There were several concerns regarding the construction of the e-commerce platform, including the specific regulations of the Pharmaceutical and Medical Device Act (formerly the Pharmaceutical Affairs Law) related to pharmaceutical e-commerce and the integration of member information registered on the existing site. *For more details, please refer to the related links or feel free to contact us.*

  • Internal Control and Operational Management

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[Service Example] Major Health Equipment Manufacturer Company I

We will introduce examples of how the overall CVR increase and sales expansion of the site contributed to acquiring new customers and repeat customers outside the site!

We would like to introduce a case where we implemented improvements to the health equipment e-commerce site and restructured CRM based on a customer journey map for Company I, a major health equipment manufacturer. The company faced two major challenges: first, the product categories and purchasing pathways differ for each target audience; second, due to the nature of new products being upgraded in specifications, it is necessary to compare them with existing products at the time of purchase. After our interventions, the company successfully improved customer loyalty, and by enhancing UI and UX, sales expanded for both products and parts, ultimately contributing to an increase in the overall site conversion rate (CVR) and sales growth. [Challenges] - The product categories and purchasing pathways differ for each target audience. - The functionality and superiority of products within the same category are difficult to understand. *For more details, please refer to the related links or feel free to contact us.*

  • Internal Control and Operational Management

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[Service Example] Frozen Food Manufacturer Company G

We will introduce examples of successfully executing multiple campaigns simultaneously and contributing to the improvement of brand loyalty.

We would like to introduce a case where we provided a one-stop solution for a frozen food manufacturer, Company G, covering everything from the construction of necessary functions for campaign implementation to winner notifications and prize shipping. Although the company had experience operating relatively large-scale national campaigns in the past, it lacked the knowledge and experience to simultaneously carry out multiple small-scale campaigns. After the service was implemented, they continuously managed a wide range of operational tasks necessary for campaign execution, including application acceptance, information management, lottery drawing, and prize shipping, while swapping out campaigns as needed. [Case Overview] ■ Challenges - Lack of knowledge and experience in simultaneously conducting multiple small-scale campaigns. ■ Results - Successfully executed multiple campaigns simultaneously, which tend to become complicated, in a stable manner. - Contributed to an increase in brand loyalty. *For more details, please refer to the related links or feel free to contact us.

  • Internal Control and Operational Management

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[Service Case] Luxury Bag Brand Company E

We will introduce a case where system renovations and replacements of various sizes were implemented, resulting in growth to over three times the initial sales.

We would like to introduce a case where we provided one-stop support for the brand and e-commerce site of Company E, a high-end imported bag brand, in line with current trends and brand strategy. As part of the brand business, we implemented comprehensive initiatives to strengthen customer relationships, focusing not only on sales but also on aspects such as design tone and manner, and communication methods. Over approximately 10 years since the start of our engagement, we carried out various system upgrades and replacements, both large and small, in accordance with the requirements and marketing strategies necessitated by changing trends. This continuous evolution of the site resulted in sales growing to more than three times the initial amount. [Case Overview] ■ Support Details - Implemented comprehensive initiatives to strengthen customer relationships, focusing on design tone and manner, and communication methods, not just sales. - Continued to evolve the site by carrying out various system upgrades and replacements, both large and small, in accordance with the requirements and marketing strategies necessitated by changing trends. ■ Results - Sales grew to more than three times the initial amount. *For more details, please refer to the related links or feel free to contact us.

  • Internal Control and Operational Management

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[Service Example] Sports Club Team Company C

We will introduce a case where it became possible to focus on fundamental new product development and acquiring new fans.

We would like to introduce a case where Company C, which operates a popular sports club team, provided a one-stop solution from the front-end aspects such as content design and production to back-end operations including call centers, warehouse operations, and photography. The company was considering outsourcing its e-commerce operations in line with a site renewal due to the need to strengthen its e-commerce business and a lack of internal resources. After the service was implemented, the fulfillment operations, including the warehouse and call center that form the foundation of e-commerce, were designed to withstand fluctuations based on game results, achieving stable operations. [Case Overview] ■ Objective - To strengthen the e-commerce business and address the lack of internal resources by outsourcing e-commerce operations in line with the site renewal. ■ Results - Enabled focus on core activities such as new product development and acquiring new fans. - Sales increased by approximately 1.5 times compared to before outsourcing. *For more details, please refer to the related links or feel free to contact us.

  • Internal Control and Operational Management

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[Service Example] Foreign-affiliated Cosmetics Brand Company A

We will introduce a case study of designing and building a new business flow that accommodates the environment after the replacement.

We would like to introduce a case where we provided project management for a replacement project and fulfillment and operational support after the release for Company A, a foreign-affiliated cosmetics brand. The company aimed to switch from a mail-order fulfillment provider to its own infrastructure and desired smooth project progress along with comprehensive management of operations, including fulfillment thereafter. After the service implementation, we designed and built a new business flow that accommodated the post-replacement environment. Through design know-how and project management that took into account not only the system aspects but also the operational aspects, we adhered to the desired schedule and achieved the release. [Objective] ■ Purpose - Aim to switch from a mail-order fulfillment provider to its own infrastructure. ■ Results - Designed and built a new business flow that accommodates the post-replacement environment. - After the release, managed the operation of the EC site, logistics, and call center during the operational phase, supporting the infrastructure of the EC business. *For more details, please refer to the related links or feel free to contact us.

  • Internal Control and Operational Management

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Outdoor signage advertising

We offer various plans based on the number of screenings and the duration of the screenings! We also consider the environment by using solar power for electricity.

We would like to introduce our 'Outdoor Signage Advertising' that utilizes large-sized outdoor signage, for which we are the designated advertising agency. This media is particularly effective for high-speed drivers, allowing for daily and repeated appeals, and can display both videos and still images. In addition to full-screen size, videos can also be adapted to existing formats, including CM (16:9) size and cinema scope size. 【Placement Locations】 ■ SBS Yokohama Bayside Vision ■ SBS Ichinomiya Highway Vision *For more details, please refer to the related links or feel free to contact us.

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Campaign agency support

Supports various campaigns such as open campaigns and closed campaigns!

Our company provides campaign agency and support services, allowing for comprehensive management from planning to operation to data aggregation. We handle all necessary tasks for campaign management, including setting up a mailbox, building campaign websites and systems, accepting applications, providing customer support, processing application data, conducting lottery events, entering winner data, and shipping prizes. Additionally, we have obtained and manage the Privacy Mark, so you can trust us with the handling of application data and customer interactions. 【Benefits】 ■ Real experiential campaigns are possible ■ Speedy feedback through comprehensive campaign management *For more details, please refer to the related links or feel free to contact us.

  • Internal Control and Operational Management

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DM (Direct Mail) Shipment

By conducting efficient targeting, it is possible to enhance cost-effectiveness!

Our company conducts direct mail (DM) campaigns with clearly defined objectives, such as approaching valuable customers, retaining dormant customers, and re-engaging offline customers. We provide comprehensive support for managing, analyzing, extracting lists, producing, sending, tracking, and analyzing the effectiveness of customer data. We can accommodate cases where DM is being implemented for the first time, as well as enable the operation of regular and automated DM scenarios. 【Benefits】 ■ Clearly communicate important announcements and large amounts of information ■ Effective for brand communication and retention ■ Implementation of production and operation based on years of DM planning experience *For more details, please refer to the related links or feel free to contact us.

  • Internal Control and Operational Management

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CRM and EC Marketing

We will deepen our understanding of customers based on the characteristics of the site and brand, and provide proposals to achieve efficient and maximum effectiveness!

Our company offers CRM and EC marketing services. As a marketing partner, we provide comprehensive support from planning, designing, implementing, and improving marketing strategies to help build better relationships with customers. We address a wide range of needs, from identifying issues to overall CRM design, formulating action plans, implementing CRM systems, and analyzing results post-implementation to propose improvements. 【Benefits】 ■ Conducting everything from issue identification to post-implementation analysis ■ Support in collaboration with marketing operation services *For more details, please refer to the related links or feel free to contact us.

  • Internal Control and Operational Management

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Construction of e-commerce for pharmaceuticals and medical devices

We will achieve a smooth launch and operation of EC business even for pharmaceuticals and medical devices with many regulations!

Our company offers the construction of e-commerce for pharmaceuticals and medical devices, taking into account the Pharmaceutical and Medical Device Act (formerly the Pharmaceutical Affairs Law). We can provide a comprehensive proposal from the overview design of the e-commerce business to front-end/back-end construction, promotions, and operational outsourcing including fulfillment. In particular, in the overview design of the business, we create realistic and strategic business plans and designs for smooth operations, based on trend forecasts in the healthcare industry, relevant regulations and industry practices according to risk classification. 【Benefits】 ■ Selection of e-commerce systems suitable for pharmaceutical sales and front-end construction ■ E-commerce strategies aimed at maximizing LTV within regulations and operational outsourcing ■ E-commerce logistics solutions that combine the comprehensive logistics capabilities and expertise of the SBS Group with our know-how ■ Management and operation of call centers familiar with medical product sales *For more details, please refer to the related links or feel free to contact us.

  • Internal Control and Operational Management

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Cosmetics e-commerce development

Cosmetics can be handled at warehouses that have obtained manufacturing industry permits!

Our company offers support for building cosmetics e-commerce, from site construction to shipping, as well as creating business flows and manuals in accordance with pharmaceutical regulations. Regarding the launch of e-commerce, we can select systems suitable for the strategies and policies for selling cosmetics online. We provide the creation of integrated landing pages that complete the registration to purchase process on a single page, step email responses considering the usage status of cosmetics, and the inclusion of sampling, incorporating effective functions for cosmetics e-commerce. 【Benefits】 ■ System selection aligned with cosmetics sales strategies ■ E-commerce strategies aimed at maximizing LTV ■ Smooth site operation ■ Ability to manage cosmetics and quasi-drugs produced overseas domestically *For more details, please refer to the related links or feel free to contact us.

  • Internal Control and Operational Management

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Food e-commerce support

Based on extensive experience and know-how, we can provide comprehensive support from site construction to shipping!

Our company provides support for e-commerce in the food sector, offering logistics solutions across four temperature ranges (ambient, low temperature, refrigerated, and frozen). We assist from the initial stages of e-commerce development, including project management from planning proposals for food e-commerce businesses to release, as well as system selection. Furthermore, after the launch, we provide extensive support for daily operations such as product registration and site updates, as well as proposals for products and promotional ideas that focus on creating buzz and enhancing customer value. 【Benefits】 ■ Selection of e-commerce systems to achieve your goals and ensure smooth operations for the services you want to implement ■ Comprehensive support in the logistics sector, which is key to the success of food e-commerce, leveraging the strength of our group ■ Support for sales expansion through proactive operational assistance ■ Efficient fulfillment services with a coordinated call center and warehouse *For more details, please refer to the related links or feel free to contact us.

  • Internal Control and Operational Management

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Customer attraction

We can implement effective customer acquisition operations along with management outsourcing and fulfillment support!

Our company provides comprehensive support for attracting customers, including SEO measures and advertising management, from budget allocation to implementation and measurement. Through research and analysis, we select more effective keywords. We propose measures such as optimizing site coding to increase traffic. Additionally, we reflect planning based on analysis data and daily measures and campaigns in advertising adjustments. We conduct operations that leverage the results of effectiveness measurement for the next time. 【Support Contents】 ■ SEO Measures ■ Advertising Management and Measurement *For more details, please refer to the related links or feel free to contact us.

  • Business Intelligence and Data Analysis

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Fulfillment

We propose logistics support tailored to the shipper's business! It is also possible to handle it in parts.

Our company offers fulfillment services, consistently managing all backend processes in e-commerce, including logistics operations such as shipping and inventory management, as well as customer support for inquiries and return processing. As a consolidated subsidiary of the SBS Group, we collaborate with various logistics group companies to propose logistics support tailored to the needs of our clients' businesses. We can handle not only the operation of the customer center but also manual design. We provide comprehensive support, including FAQ updates and issue management. 【Support Contents】 ■ Logistics ■ Customer Support ■ Shopify Package Plans *For more details, please refer to the related links or feel free to contact us.

  • Internal Control and Operational Management

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Management outsourcing

We will customize our services to meet your requests for daily updates such as photography and product master registration!

We offer operational services such as site updates including banners. From preparation for publication, including product photography and copywriting, to publication settings, we can customize according to your needs. Including consulting aimed at expanding sales, we provide proposals and implementation for banner creation and newsletter production. 【Support Details】 ■ Photography, product master, measurements ■ Site updates, content creation *For more details, please refer to the related links or feel free to contact us.

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Website construction

Leveraging my experience in management outsourcing, I can build with an eye towards operations after the release!

We provide support for various situations such as building new e-commerce sites and site renewals, covering everything from site design to system selection and initial setup. Based on the expected operational requirements gathered through hearings, we select the appropriate e-commerce system. We handle everything from identifying requirements to external integrations and implementation support. We propose site construction that maximizes sales from a marketing perspective while adhering to the brand image. 【Support Details】 ■ System selection and initial setup ■ Site design construction *For more details, please refer to the related links or feel free to contact us.

  • Internal Control and Operational Management

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[Free distribution of related materials!] E-commerce support services for the pharmaceutical and medical device industry.

Based on the Pharmaceutical and Medical Device Act (formerly the Pharmaceutical Affairs Law), we can build a site and provide fulfillment that can handle OTC pharmaceuticals!

Our company offers a variety of support through our "Pharmaceuticals and Medical Devices EC Service," which includes everything from site construction to shipping, as well as the creation of business flows and manuals in compliance with legal regulations. 【Construction】 We can build EC sites not only for representative examples like cosmetics and health foods but also in accordance with the Pharmaceutical and Medical Device Act and pharmaceutical risk classifications. We will design and implement a system that accommodates pharmaceuticals, ensuring the display of necessary information and consent flows throughout the purchase process. 【Operational Support】 We assess product features and customer needs to design advertisements and content. We effectively express the appeal of products while complying with the Pharmaceutical and Medical Device Act, targeting the appropriate audience. For repeat products, we will develop a customer nurturing story aimed at maximizing LTV (Customer Lifetime Value). 【Logistics】 Our group operates EC sites for products related to the Pharmaceutical and Medical Device Act (formerly the Pharmaceutical Affairs Law), including pharmaceuticals, medical devices, cosmetics, and health foods, through our comprehensive logistics partner, SBS Group (listed on the Tokyo Stock Exchange Prime). We can propose and implement logistics solutions tailored to our customers' needs. ■■ Free distribution of the Pharmaceuticals EC White Paper! ■■ You can receive the document by clicking the download button on the related page below.

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Shopify package plan

"Shopify Package Plan" that provides comprehensive support from construction to operation, with 4 plans tailored to needs starting from 350,000 yen.

■Overview Marketing Partner Co., Ltd. is an official partner of Shopify. We provide a comprehensive service for businesses considering the creation of an e-commerce site using Shopify, which includes building a fulfillment system (call center operations/e-commerce warehouse operations), formulating e-commerce business strategies, and offering operational support after the site launch—essentially all the functions needed to start an e-commerce business. We offer four types of plans starting from 350,000 yen, tailored to meet various needs and scales. It is a simple and clear service where businesses only need to choose a plan. ■Benefits of Outsourcing to Us ❶ Total support from initial construction to operation of the e-commerce site. By providing a one-stop solution, we can minimize communication costs that arise in various fields. ❷ Selection of suitable peripheral systems for Shopify and efficient operation. We select and efficiently operate CRM and WMS systems that can be used in combination with Shopify. ❸ Quick launch with flexible expansion according to growth. We ensure a certain level of service while launching quickly, allowing for plan upgrades and options to be selected according to growth and scale.

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E-commerce support services for the cosmetics industry

Cosmetics can be handled at warehouses that have obtained manufacturing industry permits!

Our company offers a "Cosmetics E-Commerce Service" that provides support from site construction to shipping, as well as the creation of business flows and manuals in accordance with pharmaceutical regulations. We operate e-commerce sites for products related to pharmaceutical law, such as cosmetics and health foods, in our group’s warehouse, allowing us to propose and implement logistics solutions tailored to our customers. Additionally, in operating the e-commerce site, we design business flows that take into account relevant laws and industry regulations, create call center manuals, and conduct operator training, ensuring consistent service provision and support across the entire group. 【Benefits】 ■ It is possible to manage cosmetics and quasi-drugs produced overseas domestically. *For more details, please contact us.

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E-commerce support services for the food industry

We support the operations necessary for e-commerce from front-end to back-end based on a wealth of accumulated e-commerce know-how!

Our company operates EC sites in a wide variety of industries, including not only apparel and miscellaneous goods but also food and health food products. The SBS Group owns warehouses across the country that accommodate four temperature zones (dry, chilled, fresh produce, and frozen). We can set up dedicated sections and air conditioning based on customer requests and products. In addition to building and operating EC sites, we also handle transportation, covering everything from Hokkaido in the north to Kyushu in the south. 【Benefits】 ■ Accommodates a wide variety of temperature zones ■ One-stop service *For more details, please contact us.

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