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Zenken グローバルニッチトップ事業本部

addressTokyo/Minato-ku/1-3-1 Azabudai, Azabudai Hills, Mori JP Tower 22F
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last updated:Nov 07, 2025
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海外向けマーケティング支援 海外向けマーケティング支援
海外向けマーケティング支援

海外向けマーケティング支援

多くの企業が「英語サイトを作れば海外展開できる」と考えますが、実際には問い合わせが来ない、見つけてもらえないという壁に直面します。 Zenkenの海外マーケティング支援は、言語変換ではなく、戦略設計から始まります。ターゲット市場での検索上位表示、現地ユーザーの意思決定をサポートする情報設計、そして「選ばれる理由」が自然に伝わる導線構築。単なるWebサイトではなく、比較検討の場そのものを提供します。 実績として、運用開始1年未満で北米・中東・ASEANから商談機会を獲得。オーガニック検索のみで質の高いリードを継続的に創出し、広告費ゼロで成果を上げています。 8,000サイト超の制作実績、多言語対応、ネイティブチェック、SEO最適化、さらに営業代行まで一気通貫で対応。国内にいながら、世界中の見込み顧客に発見され、選ばれる仕組みを構築します。 海外展開の成否を分けるのは、「どう見つけてもらい、どう選ばれるか」という情報戦略です。

Strategic Content Marketing to Generate Overseas Business Negotiations for the Manufacturing Industry

Overseas expansion of the manufacturing industry: not just ending with translation. Creating business opportunities through a "chosen" specialized media.

The main reason for the lack of response overseas is that "sites that are just translated" are not able to compete in the comparison and evaluation arena. We specialize in the manufacturing industry and will build a positioning media structure that clearly conveys the "reasons for being chosen" based on the comparison axes that local searchers want to know. Using insights from 8,000 sites across 120 industries, we will optimize the recall, search, and conversion pathways for niche keywords in a seamless manner. Furthermore, we will support translation, native checks, compliance with local regulations, and appointment assistance, accelerating the process from "inquiry to business negotiation" from overseas.

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Support for Overseas Expansion of Construction Material Manufacturers | Specialized Media Strategy

Inquiries are coming from overseas. A specialized media strategy for construction material manufacturers.

Even if you create a translation website, inquiries from overseas do not come in. The cause is not the language, but rather the design of being "not found or not chosen." Zenken's specialized media for overseas markets ranks high in target market searches and provides a platform for comparison. Instead of translating building material catalogs, we design a pathway for local buyers and contractors to understand "why they should choose this material" and to feel convinced to send inquiries. As a result, a formwork manufacturer gained business opportunities from North America and the Middle East within less than a year of operation. From regions where construction demand is expanding, multiple specific quote requests have emerged solely from organic searches. We achieve high search rankings even for niche building material keywords, continuously generating high-quality leads. We provide a comprehensive response based on strategic design from over 8,000 site production achievements, native checks, SEO optimization, and even sales agency services. While remaining in Japan, we build a system that allows potential customers worldwide to discover and choose you. What separates success from failure in overseas expansion is "how to be found and how to be chosen." Right now, by simply answering a few easy questions, we will create a free strategic proposal report tailored to your products and target areas. Please feel free to contact us.

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