Support for Overseas Expansion of Construction Material Manufacturers | Specialized Media Strategy
Inquiries are coming from overseas. A specialized media strategy for construction material manufacturers.
Even if you create a translation website, inquiries from overseas do not come in. The cause is not the language, but rather the design of being "not found or not chosen." Zenken's specialized media for overseas markets ranks high in target market searches and provides a platform for comparison. Instead of translating building material catalogs, we design a pathway for local buyers and contractors to understand "why they should choose this material" and to feel convinced to send inquiries. As a result, a formwork manufacturer gained business opportunities from North America and the Middle East within less than a year of operation. From regions where construction demand is expanding, multiple specific quote requests have emerged solely from organic searches. We achieve high search rankings even for niche building material keywords, continuously generating high-quality leads. We provide a comprehensive response based on strategic design from over 8,000 site production achievements, native checks, SEO optimization, and even sales agency services. While remaining in Japan, we build a system that allows potential customers worldwide to discover and choose you. What separates success from failure in overseas expansion is "how to be found and how to be chosen." Right now, by simply answering a few easy questions, we will create a free strategic proposal report tailored to your products and target areas. Please feel free to contact us.
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basic information
【Service Content】 - Strategy design, production, and operation of specialized media for overseas markets - Multilingual support including English, Chinese, and Vietnamese - Native checks and SEO optimization - Compliance with building standards, regulations, and expression adjustments in various countries 【Production System】 Our in-house team consists of marketers, strategic consultants, SEO planners, editors, writers, UI/UX planners, and designers who work seamlessly together. We build specialized sites that are strong in search and lead to inquiries, balancing cost and quality in our production system. 【Optional Support】 Sales agency: Creation of prospect company lists, English email outreach Negotiation support: Agenda creation, attendance at negotiations, contract draft assistance Data analysis: Visualization of country-specific access and search keywords using Google Analytics 【Implementation Flow】 After the contract, media production will be completed and operations will begin in about 6 months. We provide ongoing support with regular reporting and online meetings, aiming for a tangible effect within 6 months to 1 year.
Price range
P7
Delivery Time
Applications/Examples of results
【Purpose】 - Gaining recognition and expanding sales channels in overseas markets - Acquiring inquiries from local construction companies, contractors, and buyers - Building a continuous customer acquisition foundation that does not rely on exhibitions or advertisements - Demand verification through test marketing in emerging markets 【Implementation Results】 In the case of a formwork manufacturer, despite having a solid track record domestically but zero experience in overseas sales, they launched an English-language specialized media platform. Focusing on the niche keyword "formwork," they implemented information design that responds to the search intent of local users regarding construction methods and selection criteria. Within less than a year of operation, multiple business negotiation opportunities arose from North America and the Middle East. This has led to specific quotation requests that were reached solely through organic search from areas with increasing construction demand. Additionally, they have achieved high search rankings for other niche keywords related to building materials. Leveraging their experience in building over 8,000 specialized media sites, they have created numerous successful overseas expansion cases, primarily for construction material manufacturers.
Detailed information
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While having a solid track record domestically but starting from zero overseas sales experience, I launched an English-language specialized media outlet. Focusing on the niche keyword "formwork," I implemented information design that responds to the search intent of local users regarding construction methods and selection criteria. Within less than a year of operation, multiple business opportunities have arisen from North America and the Middle East. This has led to specific quote requests that were reached solely through organic search in areas where construction demand is increasing. Additionally, I have achieved high search rankings for other niche keywords related to building materials. Leveraging my experience in building over 8,000 specialized media sites, I have created numerous successful overseas expansion cases primarily for construction material manufacturers.
Company information
Our company is engaged in business with two main themes: niche top web marketing and overseas human resources. Founded in 1975, we initially focused on language education. In the year the internet was born, we quickly made a full-scale entry into the IT business, establishing a system capable of consistently handling production, design, programming, and marketing. Additionally, we have embarked on an overseas human resources business that leverages our expertise in Japanese language education. We have started a business for recruiting overseas IT personnel and a business for recruiting overseas caregiving personnel from countries such as Indonesia.
