[For Manufacturing Industry Executives] Special Discussion by Keyence No.1 OB: Marketing Techniques to Increase New Business Opportunities by 30 Times

To become the true partner of business owners. Completely industry-focused M&A consulting.

At Spica Consulting Co., Ltd., we provide fully industry-specific M&A support. To become the true partner of business owners, we offer industry-leading M&A through fully industry-specific consulting. Our professional players, boasting extensive achievements and experience in the industry, promise to contribute to your success. 【Features】 ■ Fully industry-specific M&A consulting ■ Providing industry-leading M&A *For more details, please refer to the related links or feel free to contact us.

• Management consultant/Small business consultant

How we increased new business negotiations by 30 times: a limited disclosure of specific marketing measures.

In the manufacturing industry, where industry-specific business practices are deeply rooted, there is a perception that "marketing is not suitable for manufacturing" and "generating business opportunities through web marketing is difficult." FA Products Co., Ltd., which develops factory automation (FA) equipment to automate factories, has found that acquiring new customers has become an urgent task due to rapid changes in the market environment. In this seminar, we will invite Mr. Shinya Amano, an advisor to the company, for a special discussion with our director, Haruka Matsuoe, who has extensive M&A experience in the manufacturing industry, about FA Products' specific marketing strategies. We will also thoroughly explain the latest trends in the industry and the reasons why Japanese manufacturing companies must focus on marketing. [Event Overview] ■ Date: Archive video distribution ■ Format: Video viewing *For more details, please refer to the related links or feel free to contact us.

• Management Seminar

We will be exhibiting at the "Food Industry Creation Exhibition '25" scheduled to be held from May 14 (Wednesday) to May 16 (Friday) at Marine Messe Fukuoka. We will showcase measuring instruments ideal for food quality and hygiene management, such as fryer oil deterioration testers and food thermometers. Our instruments can connect to the mobile app testo Smart, allowing you to save measurement values in the app and document them in PDF format, supporting the efficiency of daily fryer oil and temperature management tasks!

The Pharmaceutical and Cosmetic Manufacturing Exhibition is the largest international exhibition in Japan for the pharmaceutical and cosmetic manufacturing sector, featuring 900 companies from both domestic and international markets and attracting 34,000 attendees. A wide range of products and services supporting the pharmaceutical and cosmetic manufacturing processes will be showcased, including manufacturing and packaging, plant engineering, CMO/CDMO, measurement and inspection, sterilization and cleaning, logistics and distribution. We will be waiting for you with a wide selection of environmental monitoring systems, including testo Saveris 1 and data loggers.

[Speaker] Ryo Shu, President and CEO of Marketing Eyes Inc. [Key Lecture Content] In 2026, AI will become the "eyes" of customers, allowing them to compare and select before meeting. BtoB sales will find it increasingly difficult to achieve results through "selling." This lecture will focus on designing how to be "chosen," which influences sales, covering (1) customer understanding (surface intentions, true feelings, latent desires), (2) hypothesis development (preparing to decide the outcome before negotiations, creating materials to advance internal approvals, positioning for high added value), and (3) organizational strength (eliminating dependency on individuals to create a successful cycle), illustrated with examples of corporate successes and failures. Please apply the three takeaway sheets to your actions starting tomorrow. [Lecture Items] 1. Why will traditional "sales" no longer be effective in 2026? 2. Enhancing customer understanding - how to capture their hearts. 3. Developing strategic planning skills - how to design by working backward from goals. 4. Organizational strength (eliminating dependency on individuals and creating reproducible models). 5. Conclusion. 6. Q&A.

Today, the manufacturing site is facing a labor shortage. Therefore, it cannot function without part-time workers, temporary employees, and foreign nationals. This is not limited to the manufacturing sector. The key is how to efficiently and smoothly train these individuals in a short period to produce quality products through actual work. Simply showing a video does not count as teaching. "Watch this video." "If you don't understand, ask." New employees often feel they cannot ask questions even when they don't understand, and they may say, "It's just like the video" even if they make mistakes. If the other person does not remember, it is because you have not taught them. This seminar will help you acquire effective teaching methods and improve the skills of those who teach. As a result, workers on the shop floor will perform tasks following unified procedures, significantly enhancing quality and productivity. Even new employees or foreign workers can become immediate assets in a short period. By honing the "ability to teach," we will create a system that ensures workers adhere to the established procedures and do not revert to old habits. *For more details, please download the PDF or contact us.

【Utilization of Flow Data for Beginners】 "What can be done? What are the costs?" Understand the overall picture, examples, demos, and pricing in just 30 minutes! Are you interested in utilizing flow data but have questions like, "Where should I start?" or "I can't envision the implementation effects and costs"? Flow data is gaining attention in various fields such as store planning, area marketing, and promotional measures. This seminar is a "mini introductory seminar" designed to resolve the questions of busy individuals who feel they can't take the first step due to a lack of specific information in just 30 minutes. We will explain the "overall picture" of flow analysis services, "specific utilization scenarios," and "cost concerns" in easy-to-understand terms. Additionally, we will include a demonstration using actual service screens to concretely introduce the image of utilization after implementation and the process leading up to it.