SBS Marketing Co., Ltd. "Do we pay more attention to 'bad things'? 'Negativity Bias'"
SBSマーケティング
Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On March 11, 2025, they published a page titled "Does Attention Tend to Focus on 'Bad Things'? 'Negativity Bias'."
The 'Negativity Bias' refers to the tendency to pay more attention to negative information than positive information, making it easier to remember. The page explains examples of its occurrence, the impacts it has, the mechanisms that lead to prioritizing "negative information," as well as methods and benefits for overcoming it.
(Page Overview: Excerpts)
■ What is 'Negativity Bias'?
■ Impacts caused by 'Negativity Bias'
■ Mechanisms that lead to prioritizing "negative information"
■ Methods to overcome 'Negativity Bias' (DL content only)
■ There are also positive aspects to 'Negativity Bias' (DL content only)
▼ For more details, please visit this page.
https://sbsmarketing.co.jp/blog/negativity-bias-2025-03/
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