[Seminar] Practical Implementation of Company-wide Transformation Starting from Decarbonization Marketing

[Speaker]
Yojiro Kamiya, Principal, Roland Berger Co., Ltd.
[Key Lecture Content]
The external environment surrounding companies advancing decarbonization is becoming increasingly uncertain due to the policies and direction of the Trump administration. To approach decarbonization as a new opportunity for enhancing corporate value, it is often necessary to respond and promote it not just within individual functional units like sales or manufacturing, but as a company-wide initiative.
In this seminar, we will view decarbonization as an opportunity to establish new competitive advantages and enhance business value, and we aim to present ideas on "decarbonization marketing" as a means to achieve company-wide transformation, along with hints on the necessary systems and how to address the challenges involved.
[Lecture Items]
1. The background requiring transformation in a decarbonized society
2. The necessity of transformation for further enhancing corporate value
3. What is needed to realize transformation
4. How to promote it realistically and effectively
5. Q&A / Business card exchange

Date and time | Thursday, Oct 02, 2025 04:00 PM ~ 06:00 PM |
---|---|
Capital | On-site attendance / Live streaming / Archive streaming (available for viewing multiple times for 2 weeks) SSK Seminar Room, 2-6-2 Nishi-Shinbashi, Minato-ku, Tokyo, 4th Floor, Zaimax Nishi-Shinbashi Building |
Entry fee | Charge |
More Details & Registration
Details & Registration