[Seminar] Growth Strategy for "Partner Business"
[Speaker]
Makoto Katsuragawa, Senior Consultant, Sairu Co., Ltd.
[Key Lecture Content]
In the BtoB market, approximately 70% of products and services are sold through partners (agents). However, many companies face challenges such as "we have signed partner agreements, but they are not operational" and "sales are not growing because we rely on agents."
In this lecture, consultants from Sairu, which has extensive experience in supporting BtoB marketing and sales, will explain a systematic method for partner strategies that takes into account the unique "complex purchasing processes" and "distribution channels" of BtoB. We will discuss why partner channels are necessary in addition to direct sales and what the conditions (PPF) are for products that partners want to promote. Participants will learn comprehensively from "strategic design" to "execution processes" on how to expand BtoB businesses using logic and systems, rather than relying on personal relationships.
If you are a business or sales manager looking to scale your business through partner channels, we encourage you to participate.

| Date and time | Thursday, Feb 12, 2026 01:00 PM ~ 03:00 PM |
|---|---|
| Entry fee | Charge |
More Details & Registration
Details & Registration
