SBS Marketing Co., Ltd. "Using cunning tactics" to instill doubt and attempt to control!? 'Gaslighting'
Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On January 8, 2026 (Thursday), they published a page titled "Is 'Gaslighting' a 'Cunning Tactic' to Instill Doubt and Control?!"
'Gaslighting' refers to the act of intentionally providing false statements or misinformation to instill doubt and psychologically control someone. The page explains its origins, how it has spread, specific "tactics," the psychological background of the perpetrators, and how to deal with it if it occurs in close proximity.
(Page Overview: Excerpts)
■ What is 'Gaslighting'?
■ Main characteristics of 'Gaslighting'
■ Tactics of 'Gaslighting'
■ What is the psychological background of those who engage in 'Gaslighting'?
■ How to deal with 'Gaslighting' (DL content only)
▼ For more details, please visit this page.
https://sbsmarketing.co.jp/blog/gaslighting-2026-01/

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