SBS Marketing Co., Ltd. "Is making the 'process' public linked to monetization!? 'Process Economy'"
Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On January 13, 2026, it published a page titled "Is Making the 'Process' Public Linked to Monetization!? 'Process Economy'".
The 'Process Economy' means not only sharing the final output of products and services but also communicating the process of creation to gain empathy and support, leading to revenue. The page explains the background of its growing attention, differences from the 'Output Economy', benefits and examples of utilization, as well as points of caution and risks.
(Page Overview: Excerpts)
■ What is the 'Process Economy'?
■ Why has the 'Process Economy' gained attention?
■ Differences from the 'Output Economy'
■ Benefits and examples of the 'Process Economy'
■ Cautions and risks of the 'Process Economy' (DL content only)
▼ For more details, please visit this page.
https://sbsmarketing.co.jp/blog/process-economy-2026-01/

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